Search Engine Optimization

What is SEO?

Search Engine Optimization (SEO) helps customers find your website in Google or other search engines when they are searching online for products and services you offer. Increase visibility of your pages by outranking your competitors online and capture valuable customer traffic directly to your website so you can sell more inventory.

SEO Premium All-In Package



SEO Enhanced Big Bet Package



SEO Custom Package


Your Budget

SEO Free Cover the Spread


Included with Alta Platform

Why is SEO Important?

Google search is now the first stop in almost every transaction online OR in-store. If you are not showing up in search engines when customers are looking for products, you are relying on them to already know who you are. Rather than letting paid advertising drive all your sales efforts, you can create sustainable, compounding business growth by pairing your digital marketing efforts with our organic SEO plans. Let your customers come to YOU.

All-In Package Average Return:


*After 1 Year

Average Traffic Growth:


*After 1 Year

Median Traffic Increase for SEO Members:


*vs Non-SEO

Average Growth Rate


*vs Non-SEO Growth: 1.75%

Benefits of SEO for Dealers

AVB’s team of SEO experts will implement proven SEO strategies on your behalf each month so you can get more customers to your site in spite of Google’s ever-changing algorithm. Complete with an in-house writing team, we’ll develop unique content monthly to expand your keyword library and drive customers to your shopping cart.

Increase Traffic:

Capture more customers to your website.

Paid + Organic:

SEO improves costs on paid campaigns.

Generate Revenue:

Turn Traffic into Buying customers.

Outrank Competitors:

Help Google see you are the better authority on products.

Lift Profitable Pages: 

Drive traffic to pages that convert.

Ongoing Results: 

Results will compound over time creating sustainable growth.

Increase Backlinks: 

Secure online links from major vendors.

Boost Foot Traffic: 

Drive people to your store from valuable content.

AVB Marketing SEO Packages

AVB’s flexible SEO packages can save your team up to 720 hours each year in monitoring, tracking, and developing website content so you can focus on running your business. From tried-and-true standard packages to custom SEO packages that fit your budget, AVB’s expert SEO team is trained in the appliance, furniture, electronics, home automation, and mattress industries to grow your business.

SEO Premiere Local


Includes Basic Alta Features & Enhanced Local PLUS:

Premium Performance Analysis**
(On-page, GMB, keyword, competitive intelligence)

Landing Page Development

Google My Business Optimization & Management

Local Listing Management
(All locations)

Fully Custom Content Strategy
(Blog content and on-page category content)

SEO Audits
(Local, Technical/Off-page, on-page)

Local & Vendor Backlinking Strategy

On-Page Improvements
(Meta, headers, title tags, etc)

Structured Data
(Local business, recipe, FAQ, How-To, Q&A)


*min. 6 month commitment

SEO Enhanced Local


Includes Basic Alta Features PLUS:

Standard Reporting**
(On-page and Google My Business)

Landing Page Development

Custom Blog Development
(2 Blogs per month)

Google My Business Optimization & Management

Local Listing Management
(up to 5 locations)

Thought Leadership Content Strategy
(On-page category content)

Monthly Strategy Call
(1 hour)

SEO Audits


*min. 6 month commitment

Included ALTA Features


Website Speed

Structured Data

Google Index Management

Enhanced UX

Crawl Management

Proper Web Architecture

Analytics Dashboard**


with an alta website

**aggregate reporting is done on a quarterly basis to review performance over time

What are we solving for?

Technical SEO

Can a search engine explore your site?

Is it clear which pages the search engine should index and return?

Does your site adapt for mobile users?

Fast page load times are a crucial factor in keeping your visitors happy.

Are you using search engine-friendly tech or CMS for your website?

How is your content structured on your website?

Off-Page SEO

Are there trustworthy links from trusted sources when applicable? Are toxic links removed?

Guest Bloggers
Do relevant spurces contribute to content?

Search Appearance
Does your site appear trustworthy on the SERP?

Keep a consistent brand across platforms and be recognizable.

Manage reviews from multiple sources.

On-Page SEO

Understand the language of your target audience.

URL Structure
Ensure each URL is simple and descriptive.

Page Titles
Use keywords naturally within the page title.

Meta Descriptions
Craft meta descriptions like they were ad copy to drive clicks.

Fully unique content that focuses on primary keywords.

Good UX
Ensure your site is a joy to use and navigate.

Local SEO

Local Listing Management
Local information is synced & consistent across all local listings.

Local Content
Content is local to relevant markets. Consistent posts to GMB per location.

Local Structured Data
Local schemas utilized to improve rich result chances and overall SERP appearance.

Location Pages
Location pages are optimized and shoppable.

Competitive Analysis & Benchmarking

Overall traffic and organic metrics to your website.

Local strategy performance and how it is impacting business.

Keyword growth, performance, and potential.

How do you stack up to top competitors?

How is content performing? How is it impacting business?

Why choose AVB Marketing for SEO?

We Know the Industry

A huge part of a new SEO engagement is them spending months doing keyword research, getting to know your industry, your target consumer, what keywords people respond to, etc. – we already know the nuances of your business and will be able to hit the ground running.

We Control the Platform

Another agency will send a list of changes that may or not be possible depending on technical set up of our site. We know how to optimize and work within our system and we have access to the backend to make these changes.

We Have the Resources

We have teams and tools dedicated to improving your SEO. The ALTA website platform is unique and many 3rd party marketing tools don’t work with it. We know what tools work and what tools don’t to help drive accurate and specific insight into optimizing your website.

We Are Member-Owned and Not-for-Profit

Our KPI is your business success. We’re driven by the stories and hard work of the independent retailers we partner with. We have trust in the future we are building for our members. We love to show you how we’re different than other SEO packages and agencies.

Interested in SEO for your business?

Fill out the form below, and one of our team members will reach out!