What is OTT?
HULU | SLING | HGTV
OTT is a means of providing video content to individual consumers via a Connected Device. The term stands for “over-the-top”, which implies that the content is going over the top of traditional TV services.
What is CTV?
SMART TV | CONSOLES | CONNECTED USB
Connected TV (CTV) is the biggest screen in the household, delivering premium TV content through an internet-connected device.
It’s All About the Numbers!
Members are experiencing incredible results! These are just a few.
40%
Higher Average Ticket from Consumers Exposed to OTT
26%
Of All Purchases Were Influenced by OTT
$71
Return in Sales per $1 Invested in OTT
Shoppable OTT… How does it work?
Using dynamic QR code technology, we can include a shoppable code within the TV spot that is being viewed. When the consumer scans the code with their phone’s camera, they will be instantly directed to the member’s website, landing them on a highly relevant landing page based on the message they were viewing.
WHY SHOULD YOU BE ADVERTISING VIA OTT?
69% of all streaming is Ad – Servable
3 out of 4 use streaming as the primary source of TV
Adults 18-54 Primarily stream through one of more services
AVBM Advantages
Member Controlled Experience
True TV
Experience
Premium
Inventory
Targeting
Free Fraud
Guarantee
Attribution /
ROAs
Sample of Ad-Servable Networks & Publishers
