MA TAX FREE HOLIDAY!
Make the most of the Massachusetts Tax Free Holiday with a marketing campaign built to fit your business objectives. Whether driving customers in store or online to make a purchase, this campaign will make you stand out in a sea of promotional messaging.
**This program is not vendor funded. Members are responsible for the cost of the package selected.
SIGN-UP DEADLINE
July 29, 2022
DIGITAL RUN DATES
August 1 – 14, 2022
DIGITAL PACKAGE OPTIONS
BASIC PACKAGE
$500
- Facebook & Instagram In-Feed Video Ad
- Shoppable Landing Page
- Optional OTT Add-On
BETTER PACKAGE*
$1,000
- Facebook & Instagram In-Feed Video Ad
- Google Display
- Shoppable Landing Page
- Optional OTT Add-On
COMPETITIVE
$2,000
Everything included in the Better Package
- PLUS, Facebook & Instagram Story Ads
- Optional OTT Add-On
OTT PACKAGE OPTIONS
TIER 1
$6,000
- 162,000 + Impressions
TIER 2
$4,000
- 108,000 + Impressions
TIER 3
$2,500
- 67,000 + Impressions
Video Production
- Custom Creative $750 for creation of :30 spot
- Incremental fee of $100 for participating member to cover the cost of our production team individually tagging the creative for each member
Dashboard Reporting
- AVB provides dashboard access to the overall MA Tax Holiday campaign. Each participating members’ campaign will be detailed within.
All Tiers above are based on a $37cpm including geography targeting and appliance intenders data. Impressions delivered shall reach the goals listed, +/-10% (industry standard for OTT delivery).
Not currently running ads with AVBM?
You are still eligible to participate in the program! This is a perfect opportunity to experiment. Sign up below!
Sign up for your Tax Free Holiday campaign now!
Got a question? Contact us today.
