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MA TAX FREE HOLIDAY!

Make the most of the Massachusetts Tax Free Holiday with a marketing campaign built to fit your business objectives. Whether driving customers in store or online to make a purchase, this campaign will make you stand out in a sea of promotional messaging.

**This program is not vendor funded. Members are responsible for the cost of the package selected. 

SIGN-UP DEADLINE

July 29, 2022

DIGITAL RUN DATES

August 1 – 14, 2022

DIGITAL PACKAGE OPTIONS

BASIC PACKAGE

$500

  • Facebook & Instagram In-Feed Video Ad
  • Shoppable Landing Page
  • Optional OTT Add-On

BETTER PACKAGE*

$1,000 

  • Facebook & Instagram In-Feed Video Ad
  • Google Display
  • Shoppable Landing Page
  • Optional OTT Add-On

COMPETITIVE

$2,000

Everything included in the Better Package

  • PLUS, Facebook & Instagram Story Ads
  • Optional OTT Add-On

OTT PACKAGE OPTIONS

TIER 1

$6,000

  • 162,000 + Impressions

TIER 2

$4,000 

  • 108,000 + Impressions

TIER 3

$2,500

  • 67,000 + Impressions

Video Production

  • Custom Creative $750 for creation of :30 spot
  • Incremental fee of $100 for participating member to cover the cost of our production team individually tagging the creative for each member

Dashboard Reporting

  • AVB provides dashboard access to the overall MA Tax Holiday campaign. Each participating members’ campaign will be detailed within.

All Tiers above are based on a $37cpm including geography targeting and appliance intenders data. Impressions delivered shall reach the goals listed, +/-10% (industry standard for OTT delivery).

Not currently running ads with AVBM?

You are still eligible to participate in the program! This is a perfect opportunity to experiment. Sign up below!

Sign up for your Tax Free Holiday campaign now!

Got a question? Contact us today.