2025 Insights:

Focus on marketing success

Focus on marketing success

Look back at 2024 and learn how to enhance and inform your marketing strategy to stay ahead of the competition in 2025.

A Year in Review

Engaged members experienced the most success in 2024.

 %

Mobile Traffic

Our mobile-first efforts help our members meet their customers where they are, on-the-go

 %

New Customers

First-time visitors to member sites, unlocking a wave of untapped market potential

 . M+

Million Products

Added to carts, showcasing the power of digital marketing

 B+

Impressions

Transforming curious shoppers to loyal customers

 . M+

Clicks

Driving e-commerce sales and turning clicks into conversions

 . M+

Conversions

Unlocking revenue and building stronger customer relationships

 . M+

Calls

From inquiries to conversions driving growth

 K+

Chats

Unlocking real-time conversations that spark results

 K+

Directions

Steering engagement to website conversions and in-store traffic

A Year in Review

Engaged members experienced the most success in 2024.

 %

Mobile Traffic

Of purchasing power means significant manufacturer discounts.

 %

New Customers

First-time visitors to member sites, unlocking a wave of untapped market potential.

 . M+

Million Products

Added to carts, showcasing the power of digital marketing.

 B+

Impressions

Added to carts, showcasing the power of digital marketing.

 . M+

Clicks

Driving e-commerce sales and turning clicks into conversions!

 . M+

Conversions

Unlocking revenue and building stronger customer relationships.

 . M+

Calls

From inquiries to conversions driving growth!

 K+

Chats

Unlocking real-time conversations that spark results.

 K+

Directions

Steering engagement to website conversions and in-store traffic.

In-Store

  • Launched QR code functionality on digital tags to seamlessly engage in-store shoppers.
  • Combined the in-store solutions for KIOSQ & AVBTV to help with in-store digital signage and endless aisle shopping capabilities.
  • Introduced a printed price-tag editor (in HUB), making it simple to create professional, branded tags.
  • HUB spec books, allowing you and your sales team to create beautiful, professional spec books to email via customer profiles.

ALTA (Websites)

  • Price Netter launched, helping our members compete against aggressive big box promotional offers during key promo sale periods.
  • Enhanced search functionality with boost & bury to help turn shoppers into buyers.
  • Critical updates to cookie policies to help ensure compliance for all ALTA members.
  • New translation services added for multilingual customers.
  • Debuted a new ALTAPro website to help serve Pro customers securely.

Merchandising

  • FTS Direct split-container program expands from private label to Ashley and Coaster.
  • Introduced MTEQ Furniture Bundles, turnkey marketing and technology packages for home furnishings dealers.
  • Catalog team actively managing over 400 appliance, home furnishings and CE brands.
  • Rebate claims increased by high double digits.

LINQ Catalog

  • Added member-controlled assets, allowing dealers to upload custom imagery and videos perfect for showcasing promotions or open-box items.
  • Provided new support for 360-degree images, bringing a richer shopping experience, especially for furniture dealers.
  • Rebuilt the entire rebate engine to support Price Netter feature.
  • Fully transitioned all rule sets to near-real-time. Changes now take effect faster than ever so you have a cohesive online and in-store experience.

Your 2025 Q1 & Q2 Roadmap

Stay focused on these monthly tips and tricks to find success

March

Maximizing Summit

Focus on the future of retail: marketing solutions, vendor connections, and inventory insights at Summit!

Start Planning Now

February

Email & 1st party data

Data is the new currency, make sure you capture & convert the shoppers that engage with your business.

Start Planning Now

January

Focus

Helping you FOCUS in 2025 on what really matters — business, family and success.

Start Planning Now

February

Email & 1st party data

Data is the new currency, make sure you capture & convert the shoppers that engage with your business.

Start Planning Now

January

Focus

Helping you FOCUS in 2025 on what really matters — business, family and success.

Start Planning Now

April

Gearing up for Summer

Summer sales made simple: Maximize your reach with digital marketing!

Start Planning Now

March

Maximizing Summit

Focus on the future of retail: marketing solutions, vendor connections, and inventory insights at Summit!

Start Planning Now

June

6 month look back/ Forward

Let’s check-in on where we’ve been, where we’re at, & where we’re going.

Start Planning Now

May

Re-Focus

Bring it back to center: Check in on your goals & re-align your FOCUS.

Start Planning Now

June

6 month look back/ Forward

Let’s check-in on where we’ve been, where we’re at, & where we’re going.

Start Planning Now

May

Re-Focus

Bring it back to center: Check in on your goals & re-align your FOCUS.

Start Planning Now

April

Gearing up for Summer

Summer sales made simple: Maximize your reach with digital marketing!

Start Planning Now

It’s all about the members

See how AVB Marketing drives best-in-class solutions crafted for our members’ unique marketing and technology needs.

Owner Name, Store Name

“This year, we’re laser-focused on your growth. We’ll help you connect with more customers, drive sales and create marketing magic that puts your business front and center. Let’s make 2025 your best year yet!”

ERIC HUNTER
VP of Marketing, AVB Marketing

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