Looking Back On 2022 & Forward To 2023
Your AVBM team shares their thoughts and outlines success in 2023.
Digital First Retail
2022 was a wild ride for a variety of reasons. Much of what changed in 2020/21 regarding consumer behaviors extended into 2022 and advanced some shifts faster than expected.
Ecommerce in all verticals had record growth. Adoption of buy now, pay later, curbside pickup, and real-time inventory levels on websites maintained their customer adoption rates as consumers let it be known how they want to shop. Savvy retailers took advantage and won.
Social commerce and mobile-first marketing are now critical to a digital-first retailer’s success regardless of market size. And first-party data became the buzz term of the year with announcements from Google, Facebook, and Apple as digital privacy has the world’s attention.
What does it all mean? Change is constant. And evolving your business is the only way independent retailers can stay competitive. A mindset shift to digital-first retail is step one.
Become Digital First With These Campaigns
An always on digital approach paired with quarterly promotional campaigns is how you can plug in for 2023
New Year, New Look / AVBM Presidents Day / Spring Black Friday
New Year, New Look
AVBM Exclusive – Available to all members
1/19/23 – 1/25/23
1/9/23 – 1/17/23 Mattress
$2,250 Marketing Value!
$1,750 Member Buy In
$500 AVB Match
Promo Details:
Hook those early year shoppers with a New Year, New Look advertising campaign focused on the in-market customer for your products.
GE, Café, GE Profile, LG, Whirlpool, Kitchenaid, Maytag, Beautyrest, Serta, co-opable creative available as well as, Beko, Tempur-Pedic, Sealy, general Appliance, Furniture, and Mattress creative.
Digital Advertising package includes:
Google Search, Search Promo Extension, Google Responsive Display, Shoppable Landing page if on AVBM Web Platform + Web Banners
*Pro/Power dealers do not qualify for group bundle funding
President’s Day
BrandSource Exclusive – Available to BrandSource dealers
2/9/23 – 3/1/23
2/11/23 – 2/20/23 Mattress
$3,250 Marketing Value!
$1,750 Member Buy In
$1,500 AVB Match
Promo Details: Keep the momentum going throughout the promotion period with a Buy More Save More Presidents’ Day campaign.
GE, Café, GE Profile, LG, Whirlpool, Kitchenaid, Maytag, Beautyrest, Serta, co-opable creative available as well as, Beko, Tempur-Pedic, Sealy, general Appliance, Furniture, and Mattress creative.
Digital Advertising package includes:
Google Search, Search Promo Extension, Google Responsive Display, Facebook & Instagram Video Ad, Shoppable Landing page if on AVBM Web Platform + Web Banners
*Pro/Power dealers do not qualify for group bundle funding
Spring Black Friday
AVBM Exclusive – Available to all members
3/16/23 – 4/5/23
3/17/23 – 3/26/23 Mattress
$2,250 Marketing Value!
$1,750 Member Buy In
$500 AVB Match
Promo Details: Our Spring Black Friday event pairs the spring promo window with highly engaging creative on the most effective platforms.
GE, Café, GE Profile, LG, Whirlpool, Kitchenaid, Maytag, Beautyrest, Serta, co-opable creative available as well as, Beko, Tempur-Pedic, Sealy, general Appliance, Furniture, and Mattress creative.
Digital Advertising package includes:
Google Search, Search Promo Extension, Google Responsive Display, Shoppable Landing page if on AVBM Web Platform + Web Banners
*Pro/Power dealers do not qualify for group bundle funding
3 minutes is all it takes to lock-in
Q1 2023 advertising and your $2,500 match
We will reach out to confirm and clarify all campaign details.