GE will co-op 80%

LG, Whirlpool, & Serta are 100% co-opable

No, it is not required, but highly recommended. Most consumers sign up for retailers’ email lists because they want to receive discounts.

Plus, using an exclusive code helps us track the effectiveness of your email program by tracking sales online and in-store that use that code.  

Not to worry! The point of this program is to build your email list. We’ll put a pop-up on your site to collect visitors’ email addresses. Then send them a series of emails to send them back to your website to shop. Over time, you’ll have an engaged email list to send future promotional emails to.

Yes. However, be advised that the more contacts you have, the higher fees Mailchimp will charge you. You can calculate your fees here.

Please note there will likely be a one-time $250 charge to create an opt-in confirmation email. 

Yes, you must be on the Alta platform to take advantage of AVB’s email marketing program. 

(1) Welcome (+ coupon, if offered) 

(2a) Promos and Rebates (appliance only)

(2b) See What’s In Stock (mattress and furniture only) 

(3) Contact Us 

(4) Financing Options (*only on the Power Play tier)

The holiday emails are ideal for nurturing the relationship with your subscribers all year long. Our team will choose 6 of the following: 

• Clean Off Your Desk Day (furniture only)
• Valentine’s Day
• World Sleep Day (mattress only)
• St Patrick’s Day 
• April Fool’s Day
• Halloween
• Clean Your Fridge Day (appliance only) 
• Thanksgiving
• Happy Holidays
• Happy New Year

These emails are 100% *custom, and their timing is decided by you! Coordinate your 6 custom emails with 6 key shopping periods throughout the year for a well-planned multi-channel promotional strategy. 

Just talk to your AVB rep about what you want, and the marketing team will execute and send you the email for review. 

Alternatively, you can submit your own requests here. 

*Only Tier 1 and Tier 2 emails.

The Buying Guide is a blog we add to your website related to either appliances, mattresses, or furniture. It provides extra value to the in-market consumer receiving your email by giving them helpful information while weighing their decisions.

AVB will handle all the heavy lifting for you!

If you already have a Mailchimp account (must be the Standard Plan), simply grant us access.

If you don’t have a Mailchimp account, we can set one up for you. We’ll just need your credit card details to complete your program setup – which we’ll collect on a call with you shortly after you sign up. 

If you prefer to set up your own Mailchimp account, those instructions can be found here. 

Yes! We have many members who trust AVB Marketing to run their custom email marketing program. If you are interested, contact your AVB Representative to set up a discovery call. Once the email marketing team understands what you want, we’ll create a custom quote for you.