Brand Style Guide
01
About
Our Mission
Brand Objective
To elevate and position the brand as a best in class, international buying group.
Strategy
01 Develop a strategic, scaleable, and differentiating brand platform.
02 Increase brand awareness, engagement and enrollment.
03 Position the brand for future growth
Brand Positioning
It’s all about the member.
Character
Our character reflects how we act. It’s the lens that others see us through, the attitude they interact with and the basis for their experiences.
Experienced
Sensitive
Trustworthy
Loyal
Sincere
Wise
Confident
Unified
Voice & Tone
Our voice is the way we sound to the world, whether deep in conversation or celebrating the moment, we speak with pride and energy.
Caring
Energetic
Dependable
Trusted
Established
Hard working
Meaningful
Welcoming
02
Logos & Usage
The BrandSource circle is a perfectly balanced symbol that contains layers of successful significance. It is used to represent the member, loyalty, focus, infinity, and many other concepts of inclusive value. Our circle is the primary building block to our visual communication system.
03
Color
Basically the whole box of crayons to get creative with.
Solids – Primary Palette
BrandSource – Red
Hex: #C91235
RGB: 201-18-53
CMYK: 0-100-80-5
Pantone: PMS 186
BrandSource – Orange
Hex: #DC440A
RGB: 220-68-10
CMYK: 0-82-100-0
Pantone: PMS 186
BrandSource – Mustard
Hex: #EE9C38
RGB: 238-156-56
CMYK: 0-43-88-0
Pantone: PMS 2011
Solids – Secondary Palette
BrandSource – Burgandy
*for use with furniture/mattress
Hex: #482528
RGB: 72-37-40
CMYK: 28-89-60-70
Pantone: PMS 2449
BrandSource – Black
*for use with electronics
Hex: #000000
RGB: 0-0-0
CMYK: 0-0-0-0
Pantone: PMS Black
BrandSource – Blue
*for use with appliance
Hex: #24629B
RGB: 36-98-155
CMYK: 88-52-2-12
Pantone: PMS 647
BrandSource – Beige
Hex: #BAA596
RGB: 186-165-150
CMYK: 20-28-37-5
Pantone: PMS 4253
BrandSource – Gray
Hex: #D0CED5
RGB: 208-206-213
CMYK: 14-12-11-0
Pantone: PMS 2330
Gradients
BS – Black Gradient
*for use with electronics
Hex: #ffffff –> #000000
RGB: 255-255-255 –> 0-0-0
CMYK: 0-0-0-0 –> 60-40-40-100
BS – Blue Gradient
*for use with appliance
Hex: #ffffff –> #24629B
RGB: 255-255-255 –> 36-98-12
CMYK: 0-0-0-0 –> 88-52-2-12
BS – Blue Gradient
*for use with furniture/mattress
Hex: #ffffff –> #482528
RGB: 255-255-255 –> 72-37-40
CMYK: 0-0-0-0 –> 28-89-60-70
BS – Red Gradient
Hex: #DE0027 –> #840022
RGB: 222-0-39 –> 132-0-34
CMYK: 0-87-72-13 –> 0-52-38-48
Textures
BS – Waves
This is the primary texture to add a layer of dimension and dynamic emotion.
BS – Waves
This texture adds a layer of dimension and dynamic emotion, and is primarily used in the background of sell sheets.
BS – Waves
This texture adds a layer of dimension and dynamic emotion, and is primarily used in the background of sell sheets.
Primary Wave Texture Application Example
04
Typography
Simple, Sweet, Futura PT
Fonts
Objektiv is the preferred font to use if Adobe Fonts is available
Jost is the substitute Google font to be used if Adobe Fonts IS NOT available.
05
Additional Content
Digital Meeting Backgrounds
For use in Zoom, Microsoft Teams, etc.
PPT Templates
Icons
