Blog

The latest and most important information about the industry, curated and written to help you succeed.

Group

CTV’s Great Tradeoff: Low CPM vs. Quality Results October 21, 2024 - CPMs (cost per thousand impressions) are an important factor to consider when evaluating your CTV/OTT providers.

The Spider Web of Marketing: How Demand Generation Attracts Loyal Customers June 25, 2024 - As a dealer in this industry, you know how important attracting and retaining customers is. You also understand the value of paid digital advertising and its role in creating leads and conversions. But how do you use digital methods to build relationships with prospects and create loyal customers? The answer is Demand Generation.

Group

CTV’s Great Tradeoff: Low CPM vs. Quality Results October 21, 2024 - CPMs (cost per thousand impressions) are an important factor to consider when evaluating your CTV/OTT providers.
Industry
Education

The Spider Web of Marketing: How Demand Generation Attracts Loyal Customers June 25, 2024 - As a dealer in this industry, you know how important attracting and retaining customers is. You also understand the value of paid digital advertising and its role in creating leads and conversions. But how do you use digital methods to build relationships with prospects and create loyal customers? The answer is Demand Generation.
Events

Marketing Week Makes Members Marketing Whizzes October 7, 2019 - We recently held our second annual Marketing Week at the Sacramento, Calif., headquarters office. The marketing team hosted members from 25 different dealers across the country, and weeklong discussions were centered around innovative marketing trends and education.
Marketing