2021 Whirlpool Promotions

Maximize exposure during key selling periods, taking consumers out of market ahead of your competition.

Opt Into one, a quarter or the Full Stack to lock in your 2021 promotional plan. Automate These Key Selling Periods With The AVBM Digital Strategy Team.

(For a full calendar view of each quarter, click below)

Q1 Promotions

Spring Into Savings / Buy More Save More: Presidents Day / AVBM Presidents Day

AVBM Spring Into Savings

AVBM Exclusive Program – Available to all members

3/11 – 3/27

Sign up deadline: 2/26/2021

$1,500 Member Buy In

Promo Details: Take advantage of the time change and getting rid of the winter blues. Step into spring with AVB Marketing’s Spring Into Savings Event. Our industry experts put together the best-in-class marketing strategies to increase brand awareness and grow both online and in-store sales.

Co-op approved Whirlpool creative. See below for program details.

Digital marketing package includes:
Shoppable Landing page, Facebook & Instagram Video, Shoppable Blog Post if on AVBM web platform + Web Banners

spring-into-savings-promo

Refresh For Less

AVBM Exclusive Program – Available to all members

4/15 – 4/24

Sign up deadline: 4/2/21

$1,500 Member Buy In

Promo Details: Consumers now use social media as a research tool to plan for home purchases big and small, and Instagram has become a pivotal channel for capturing your customer in the purchase funnel.

If you haven’t experimented with Instagram yet, now is the perfect time. Our team has put together a turn-key program for Appliance or Furniture retailers to get your foot in the door with Instagram Story Ads.

Click for more details.

Digital marketing package includes:
Shoppable Landing page, FB/IG Story, Shoppable Blog Post if on AVBM web platform + Web Banners

macbookiphone-refresh-for-less

CA Memorial Day

Customer Appreciation Program – Brandsource Exclusive

5/10 – 5/22

Sign up deadline: TBD

Up To $1,500 Member Buy In

Promo Details:
The Customer Appreciation Event is available to all BrandSource dealers, and is designed with fully co-opable Whirlpool creative. See below for this program’s details and digital marketing packages.

Digital marketing package includes:
Shoppable Landing page, Search & Search Promo Ext, FB/IG Carousel & Stories, GMB Post + Web Banners

ca-memorial-day

AVBM Memorial Day

National Program – Available to all members

5/24 – 6/5

Sign up deadline: TBD

$1,000 Member Buy In

Promo Details:
AVB Marketing’s Memorial Day promotional event is your ticket to dominating this critical first promotion of 2021. Consumers now use social media as a research tool to plan for home purchases big and small. Our team has put together a turn-key program for Appliance retailers with co-op approved Whirlpool creative. See below for program details!

Digital marketing package includes:
Shoppable Landing page, Search Promo Ext, FB/IG Carousel, GMB Post, Blog Post if on AVBM web platform + Web Banners

Group 47

BMSM July 4th

Buy More Save More Program – Brandsource Exclusive

6/14 – 6/26

Sign up deadline: TBD

Up To $1,500 Member Buy In

2020 Campaign Resulted in 103.5% Increase Same Store Sales

Promo Details: The Buy More, Save More Event is available to all BrandSource dealers, and is designed with  fully co-opable Whirlpool creative. See below for this program’s details and digital marketing packages.

Digital marketing package includes: Shoppable Landing page, Search Promo Ext, FB Carousel, IG Infeed and Stories, GMB Post, + Web Banners

bmsv-july-4

AVBM July 4th

AVBM Exclusive – Available to all members

6/28 – 7/10

Sign up deadline: TBD

$1,000 Member Buy In

Promo Details:
AVB Marketing’s 4th of July promotional event is your ticket to dominating this critical first promotion of 2021. Consumers now use social media as a research tool to plan for home purchases big and small. Our team has put together a turn-key program for Appliance retailers with co-op approved Whirlpool creative. See below for program details!

Digital marketing package includes:
Shoppable Landing page, Search Promo Ext, FB/IG Carousel, GMB Post, Shoppable Blog Post if on AVBM web platform + Web Banners

macbookiphone-J4

CA Labor Day

Customer Appreciation Program – Brandsource Exclusive

8/16 – 8/28

Sign up deadline: TBD

Up To $1,500 Member Buy In

Promo Details: We’re back with another exciting promotional event created to maximize consumer engagement during the pre-Labor Day sales period. The Customer Appreciation Event is available to all Brandsource dealers, and is designed with fully co-opable Whirlpool creative. See below for this program’s details and digital marketing packages.

Digital marketing packages include:
Shoppable Landing page, Search Promo Ext, FB/IG Video, GMB Post, Google Display + Web Banners

ca-labor-day

AVBM Labor Day

National Program – Available to all members

8/30 – 9/11

Sign up deadline: TBD

$1,000 Member Buy In

Promo Details:
AVB Marketing’s Labor Day promotional event is your ticket to dominating this critical first promotion of 2021. Consumers now use social media as a research tool to plan for home purchases big and small. Our team has put together a turn-key program for Appliance retailers with co-op approved Whirlpool creative. See below for program details!

Digital marketing package includes:
Shoppable Landing page, Search Promo Ext, FB/IG Carousel, GMB Post, Shoppable Blog Post if on AVBM web platform + Web Banners

labor-day-promo

Fall Into Savings

AVBM Exclusive Program – Available to all member

9/30 – 10/16

Sign up deadline: TBD

$1,500 Member Buy In

Promo Details:
If you haven’t experimented with YouTube or any video format yet, now is the perfect time. Our team has put together a turn-key program for Appliance retailers to get your foot in the door on YouTube. with Whirlpool co-opable creative available. Even better: you don’t need your own YouTube account!

Digital marketing package includes:
TBD – Landing page, Search Promo Ext, FB/IG Carousel, GMB Post, Blog Post if on AVBM web platform + Web Banners

fall-into-savings-promo

Better Than Black Friday

Buy More Save More Program – Brandsource Exclusive

11/1 – 11/13

Sign up deadline: TBD

Up To $1,500 Member Buy In

2020 Campaign Resulted In 111.8% Increase For Member Same Store Sales

Promo Details: We’re back with another exciting promotional event created to maximize consumer engagement during the pre-Black Friday sales period. The Better Than Black Friday Event is available to all BrandSource dealers, and is designed with appliance retailer needs fully co-opable Whirlpool creative. See below for this program’s details and digital marketing packages.

Digital marketing package includes:
Shoppable Landing page, Search + Search Promo Ext, FB/IG Carousel & Stories, GMB Post + Web Banners

better-thank-black-friday

Black Friday & Cyber Week

National Program – Available to all member

11/15 – 12/4

Sign up deadline: TBD

$2,500 Member Buy In

Promo Details: Dominate the Black Friday & Cyber Week period with Social Media. Our team has put together a turn-key program for Appliance retailers. As well as, Whirlpool specific creative. See below for program details and digital marketing packages.

Digital marketing package includes:
Shoppable Landing page, Search Promo Ext, FB/IG Carousel & Stories, GMB Post, Shoppable Blog Post if on AVBM web platform + Web Banners

black-friday-cyber-monday

Year End Savings

AVBM Exclusive – Available to all members

12/16 – 12/31

Sign up deadline: TBD

$1,500 Member Buy In

Promo Details: End the year strong with a new advertising tactic – Google Discovery Ads. We have a turn-key program for Whirlpool retailers to ensure you dominate during this final 2021 stretch.

Digital marketing package includes:
Shoppable Landing page, Google Discovery Ad – Gmail, Youtube, Google App, Shoppable Blog Post if on AVBM web platform + Web Banners

year-end-savings-promo

Sign up for all of these Digital Marketing Campaigns!

Need more info? Call 1-864-593-8491