2021 Promotions

Maximize exposure during key selling periods, taking consumers out of market ahead of your competition.

Your 2021 Full Stack Of Promotional Campaigns Is Here. Opt Into one, a quarter or the Full Stack to lock in your 2021 promotional plan. Automate These Key Selling Periods With Your AVBM Digital Strategy Team.

(For a full calendar view of each quarter, click below)

Q1 Promotions

Spring Into Savings / Buy More Save More: Presidents Day / AVBM Presidents Day

AVBM Spring Into Savings

AVBM Exclusive Program – Available to all members

3/11 – 3/27

Sign up deadline: 2/26/2021

$1,500 Member Buy In

Promo Details: Take advantage of the time change and getting rid of the winter blues. Step into spring with AVB Marketing’s Spring Into Savings Event. Our industry experts put together the best-in-class marketing strategies to increase brand awareness and grow both online and in-store sales.

Co-op approved GE & Whirlpool creative available. See below for program details.

Digital marketing package includes:
Shoppable Landing page, Facebook & Instagram Video, Shoppable Blog Post if on AVBM web platform + Web Banners

spring-into-savings-promo

Refresh For Less

AVBM Exclusive Program – Available to all members

4/15 – 4/24

Sign up deadline: 4/2/21

$1,500 Member Buy In

Promo Details: Consumers now use social media as a research tool to plan for home purchases big and small, and Instagram has become a pivotal channel for capturing your customer in the purchase funnel.

If you haven’t experimented with Instagram yet, now is the perfect time. Our team has put together a turn-key program for Appliance or Furniture retailers to get your foot in the door with Instagram Story Ads.

Click for more details.

Digital marketing package includes:
Shoppable Landing page, FB/IG Story, Shoppable Blog Post if on AVBM web platform + Web Banners

macbookiphone-refresh-for-less

CA Memorial Day

Customer Appreciation Program – Brandsource Exclusive

5/10 – 5/22

Sign up deadline: 4/23/21

Up To $1,500 Member Buy In + $500 match

Promo Details:
The Customer Appreciation Event is available to all BrandSource dealers, and is designed with multiple options for varying retailer needs including fully co-opable GE & WP creative. See below for this program’s details and digital marketing packages.

Digital marketing package includes:
Shoppable Landing page, Search & Search Promo Ext, FB/IG Carousel & Stories, GMB Post + Web Banners

bmsv-july-4

AVBM Memorial Day

National Program – Available to all members

5/24 – 6/5

Sign up deadline: 4/23/21

$1,000 Member Buy In

Promo Details:
AVB Marketing’s Memorial Day promotional event is your ticket to dominating this critical first promotion of 2021. Consumers now use social media as a research tool to plan for home purchases big and small. Our team has put together a turn-key program for Appliance and Furniture retailers, as well as GE, Whirlpool, LG and Serta co-op approved creative. See below for program details!

Digital marketing package includes:
Shoppable Landing page, Search Promo Ext, FB/IG Carousel, GMB Post, Blog Post if on AVBM web platform + Web Banners

Group 47

BMSM July 4th

Buy More Save More Program – Brandsource Exclusive

6/14 – 6/26

Sign up deadline: TBD

Up To $1,500 Member Buy In + $500 match

2020 Campaign Resulted in 103.5% Increase Same Store Sales

Promo Details: The Buy More, Save More Event is available to all BrandSource dealers, and is designed with multiple options for varying retailer needs including fully co-opable GE & WP creative. See below for this program’s details and digital marketing packages.

Digital marketing package includes: Shoppable Landing page, Search Promo Ext, FB Carousel, IG Infeed and Stories, GMB Post, + Web Banners

ca-memorial-day

AVBM July 4th

AVBM Exclusive – Available to all members

6/28 – 7/10

Sign up deadline: TBD

$1,000 Member Buy In

Promo Details:
AVB Marketing’s 4th of July promotional event is your ticket to dominating this critical first promotion of 2021. Consumers now use social media as a research tool to plan for home purchases big and small. Our team has put together a turn-key program for Appliance and Furniture retailers, as well as GE, Whirlpool, LG and Serta co-op approved creative. See below for program details!

Digital marketing package includes:
Shoppable Landing page, Search Promo Ext, FB/IG Carousel, GMB Post, Shoppable Blog Post if on AVBM web platform + Web Banners

macbookiphone-J4

CA Labor Day

Customer Appreciation Program – Brandsource Exclusive

8/16 – 8/28

Sign up deadline: TBD

Up To $1,500 Member Buy In +$500 match

Promo Details: We’re back with another exciting promotional event created to maximize consumer engagement during the pre-Labor Day sales period. The Customer Appreciation Event is available to all dealers, and is designed with multiple options for varying retailer needs. See below for this program’s details and digital marketing packages.

Digital marketing packages include:
Shoppable Landing page, Search Promo Ext, FB/IG Video, GMB Post, Google Display + Web Banners

ca-labor-day

AVBM Labor Day

National Program – Available to all members

8/30 – 9/11

Sign up deadline: TBD

$1,000 Member Buy In

Promo Details:
AVB Marketing’s Labor Day promotional event is your ticket to dominating this critical first promotion of 2021. Consumers now use social media as a research tool to plan for home purchases big and small. Our team has put together a turn-key program for Appliance and Furniture retailers, as well as GE, Whirlpool, LG and Serta co-op approved creative. See below for program details!

Digital marketing package includes:
Shoppable Landing page, Search Promo Ext, FB/IG Carousel, GMB Post, Shoppable Blog Post if on AVBM web platform + Web Banners

labor-day-promo

Fall Into Savings

AVBM Exclusive Program – Available to all member

9/30 – 10/16

Sign up deadline: TBD

$1,500 Member Buy In

Promo Details:
If you haven’t experimented with YouTube or any video format yet, now is the perfect time. Our team has put together a turn-key program for Appliance, Furniture, or Mattress retailers to get your foot in the door on YouTube. GE & WP co-opable creative available. Even better: you don’t need your own YouTube account!

Digital marketing package includes:
TBD – Landing page, Search Promo Ext, FB/IG Carousel, GMB Post, Blog Post if on AVBM web platform + Web Banners

fall-into-savings-promo

Better Than Black Friday

Buy More Save More Program – Brandsource Exclusive

11/1 – 11/13

Sign up deadline: TBD

Up To $1,500 Member Buy In

2020 Campaign Resulted In 111.8% Increase For Member Same Store Sales

Promo Details: We’re back with another exciting promotional event created to maximize consumer engagement during the pre-Black Friday sales period. The Better Than Black Friday Event is available to all BrandSource dealers, and is designed with multiple options for varying retailer needs fully co-opable GE & WP creative. See below for this program’s details and digital marketing packages.

Digital marketing package includes:
Shoppable Landing page, Search + Search Promo Ext, FB/IG Carousel & Stories, GMB Post + Web Banners

better-thank-black-friday

Black Friday & Cyber Week

National Program – Available to all member

11/15 – 12/4

Sign up deadline: TBD

$2,500 Member Buy In

Promo Details: Dominate the Black Friday & Cyber Week period with Social Media. Our team has put together a turn-key program for Appliance, Furniture, or Mattress retailers. As well as, GE & Whirlpool specific creative. See below for program details and digital marketing packages.

Digital marketing package includes:
Shoppable Landing page, Search Promo Ext, FB/IG Carousel & Stories, GMB Post, Shoppable Blog Post if on AVBM web platform + Web Banners

black-friday-cyber-monday

Year End Savings

AVBM Exclusive – Available to all members

12/16 – 12/31

Sign up deadline: TBD

$1,500 Member Buy In

Promo Details: End the year strong with a new advertising tactic – Google Discovery Ads. We have a turn-key program for Appliance retailers to ensure you dominate during this final 2021 stretch.

Digital marketing package includes:
Shoppable Landing page, Google Discovery Ad – Gmail, Youtube, Google App, Shoppable Blog Post if on AVBM web platform + Web Banners

year-end-savings-promo

Sign up for all of these Digital Marketing Campaigns!

We will reach out to confirm and clarify all campaign details.