2021 Promotions
Maximize exposure during key selling periods, taking consumers out of market ahead of your competition.
Your 2021 Full Stack Of Promotional Campaigns Is Here. Opt Into one, a quarter or the Full Stack to lock in your 2021 promotional plan. Automate These Key Selling Periods With Your AVBM Digital Strategy Team.
(For a full calendar view of each quarter, click below)
Q1 Promotions
Spring Into Savings / Buy More Save More: Presidents Day / AVBM Presidents Day
AVBM Spring Into Savings
AVBM Exclusive Program – Available to all members
3/11 – 3/27
Sign up deadline: 2/26/2021
$1,500 Member Buy In
Promo Details: Take advantage of the time change and getting rid of the winter blues. Step into spring with AVB Marketing’s Spring Into Savings Event. Our industry experts put together the best-in-class marketing strategies to increase brand awareness and grow both online and in-store sales.
Co-op approved GE & Whirlpool creative available. See below for program details.
Digital marketing package includes:
Shoppable Landing page, Facebook & Instagram Video, Shoppable Blog Post if on AVBM web platform + Web Banners
Refresh For Less
AVBM Exclusive Program – Available to all members
4/15 – 4/24
Sign up deadline: 4/2/21
$1,500 Member Buy In
Promo Details: Consumers now use social media as a research tool to plan for home purchases big and small, and Instagram has become a pivotal channel for capturing your customer in the purchase funnel.
If you haven’t experimented with Instagram yet, now is the perfect time. Our team has put together a turn-key program for Appliance or Furniture retailers to get your foot in the door with Instagram Story Ads.
Digital marketing package includes:
Shoppable Landing page, FB/IG Story, Shoppable Blog Post if on AVBM web platform + Web Banners
CA Memorial Day
Customer Appreciation Program – Brandsource Exclusive
5/10 – 5/22
Sign up deadline: 4/23/21
Up To $1,500 Member Buy In + $500 match
Promo Details:
The Customer Appreciation Event is available to all BrandSource dealers, and is designed with multiple options for varying retailer needs including fully co-opable GE & WP creative. See below for this program’s details and digital marketing packages.
Digital marketing package includes:
Shoppable Landing page, Search & Search Promo Ext, FB/IG Carousel & Stories, GMB Post + Web Banners
CLOSED
AVBM Memorial Day
National Program – Available to all members
5/24 – 6/5
Sign up deadline: 4/23/21
$1,000 Member Buy In
Promo Details:
AVB Marketing’s Memorial Day promotional event is your ticket to dominating this critical first promotion of 2021. Consumers now use social media as a research tool to plan for home purchases big and small. Our team has put together a turn-key program for Appliance and Furniture retailers, as well as GE, Whirlpool, LG and Serta co-op approved creative. See below for program details!
Digital marketing package includes:
Shoppable Landing page, Search Promo Ext, FB/IG Carousel, GMB Post, Blog Post if on AVBM web platform + Web Banners
CLOSED
BMSM July 4th
Buy More Save More Program – Brandsource Exclusive
6/14 – 6/26
Sign up deadline: TBD
Up To $1,500 Member Buy In + $500 match
2020 Campaign Resulted in 103.5% Increase Same Store Sales
Promo Details: The Buy More, Save More Event is available to all BrandSource dealers, and is designed with multiple options for varying retailer needs including fully co-opable GE & WP creative. See below for this program’s details and digital marketing packages.
Digital marketing package includes: Shoppable Landing page, Search Promo Ext, FB Carousel, IG Infeed and Stories, GMB Post, + Web Banners
closed
AVBM July 4th
AVBM Exclusive – Available to all members
6/28 – 7/10
Sign up deadline: 5/28/21
$1,000 Member Buy In
Promo Details:
AVB Marketing’s 4th of July promotional event is your ticket to dominating this critical first promotion of 2021. Consumers now use social media as a research tool to plan for home purchases big and small. Our team has put together a turn-key program for Appliance and Furniture retailers, as well as GE, Whirlpool, LG and Serta co-op approved creative. See below for program details!
Digital marketing package includes:
Shoppable Landing page, Search Promo Ext, FB/IG Carousel, GMB Post, Shoppable Blog Post if on AVBM web platform + Web Banners
closed
Q3 Promotions
Customer Appreciation: Labor Day / AVBM Labor Day / Fall Into Savings
CA Labor Day
Customer Appreciation Program – Brandsource Exclusive
8/23 – 9/15
Sign up deadline: 8/6/21
$1,000 Member Buy In +$1,000 match
Promo Details: We’re back with another exciting promotional event created to maximize consumer engagement during the pre-Labor Day sales period. The Customer Appreciation Event is available to all dealers, and is designed with multiple options for varying retailer needs. See below for this program’s details and digital marketing packages.
Digital marketing packages include:
Fully coopable – GE, WP, Serta, & LG. Shoppable Landing page, Search Promo Ext, FB/IG Video, GMB Post, Google Display + Web Banners
AVBM Labor Day
National Program – Available to all members
8/23 – 9/15
Sign up deadline: 8/6/21
$1,000 Member Buy In
Promo Details:
AVB Marketing’s Labor Day promotional event is your ticket to dominating this critical first promotion of 2021. Consumers now use social media as a research tool to plan for home purchases big and small. Our team has put together a turn-key program for Appliance and Furniture retailers, as well as GE, Whirlpool, LG and Serta co-op approved creative. See below for program details!
Digital marketing package includes:
Shoppable Landing page, Search Promo Ext, FB/IG Carousel, GMB Post, Shoppable Blog Post if on AVBM web platform + Web Banners
Fall Into Savings
AVBM Exclusive Program – Available to all member
9/30 – 10/16
Sign up deadline: 9/10/21
$1,000 Member Buy In + $500 BrandSource Match
Promo Details:
If you haven’t experimented with YouTube or any video format yet, now is the perfect time. Our team has put together a turn-key program for Appliance, Furniture, or Mattress retailers to get your foot in the door on YouTube. GE, LG, Serta, & WP co-opable creative available. Even better: you don’t need your own YouTube account!
Digital marketing package includes:
Shoppable Landing page, Search Promo Ext, FB/IG Carousel, Shoppable Blog Post if on AVBM web platform + Web Banners
Q4 Promotions
Black November
Brandsource Exclusive Offers
11/1 – 11/30
Sign up deadline: 10/15/21
$1,000 Member Buy In + $500 BrandSource Match
2020 Campaign Resulted In 111.8% Increase For Member Same Store Sales
Promo Details: We’re back with another exciting promotional event created to maximize consumer engagement during the pre-Black Friday sales period. The Better Than Black Friday Event is available to all BrandSource dealers, and is designed with multiple options for varying retailer needs fully co-opable GE & WP creative. See below for this program’s details and digital marketing packages.
Digital marketing package includes:
Shoppable Landing page, Search + Search Promo Ext, FB/IG Carousel & Stories, GMB Post + Web Banners
Year End Savings
AVBM Exclusive – Available to all members
12/16 – 12/31
Sign up deadline: 11/24/21
$1,000 Member Buy In + $500 BrandSource match
Promo Details: End the year strong with a new advertising tactic – Google Discovery Ads. We have a turn-key program for Appliance retailers to ensure you dominate during this final 2021 stretch.
Digital marketing package includes:
Shoppable Landing page, Shoppable Blog Post if on AVBM web platform + Web Banners
Sign up for all of these Digital Marketing Campaigns!
We will reach out to confirm and clarify all campaign details.
