2021 GE Promotions
Maximize exposure during key selling periods, taking consumers out of market ahead of your competition.
Opt Into one, a quarter or the Full Stack to lock in your 2021 promotional plan. Automate These Key Selling Periods With The AVBM Digital Strategy Team.
(For a full calendar view of each quarter, click below)
Q1 Promotions
Spring Into Savings / Buy More Save More: Presidents Day / AVBM Presidents Day
AVBM Spring Into Savings
AVBM Exclusive Program – Available to all members
3/11 – 3/27
Sign up deadline: 2/26/2021
$1,500 Member Buy In
Promo Details: Take advantage of the time change and getting rid of the winter blues. Step into spring with AVB Marketing’s Spring Into Savings Event. Our industry experts put together the best-in-class marketing strategies to increase brand awareness and grow both online and in-store sales.
Co-op approved Whirlpool creative. See below for program details.
Digital marketing package includes:
Shoppable Landing page, Facebook & Instagram Video, Shoppable Blog Post if on AVBM web platform + Web Banners
Refresh For Less
AVBM Exclusive Program – Available to all members
4/15 – 4/24
Sign up deadline: 4/2/21
$1,500 Member Buy In
Promo Details: Consumers now use social media as a research tool to plan for home purchases big and small, and Instagram has become a pivotal channel for capturing your customer in the purchase funnel.
If you haven’t experimented with Instagram yet, now is the perfect time. Our team has put together a turn-key program for Appliance or Furniture retailers to get your foot in the door with Instagram Story Ads.
Digital marketing package includes:
Shoppable Landing page, FB/IG Story, Shoppable Blog Post if on AVBM web platform + Web Banners
CA Memorial Day
Customer Appreciation Program – Brandsource Exclusive
5/10 – 5/22
Sign up deadline: TBD
Up To $1,500 Member Buy In
Promo Details:
The Customer Appreciation Event is available to all BrandSource dealers, and is designed with fully co-opable Whirlpool creative. See below for this program’s details and digital marketing packages.
Digital marketing package includes:
Shoppable Landing page, Search & Search Promo Ext, FB/IG Carousel & Stories, GMB Post + Web Banners
AVBM Memorial Day
National Program – Available to all members
5/24 – 6/5
Sign up deadline: TBD
$1,000 Member Buy In
Promo Details:
AVB Marketing’s Memorial Day promotional event is your ticket to dominating this critical first promotion of 2021. Consumers now use social media as a research tool to plan for home purchases big and small. Our team has put together a turn-key program for Appliance retailers with co-op approved Whirlpool creative. See below for program details!
Digital marketing package includes:
Shoppable Landing page, Search Promo Ext, FB/IG Carousel, GMB Post, Blog Post if on AVBM web platform + Web Banners
BMSM July 4th
Buy More Save More Program – Brandsource Exclusive
6/14 – 6/26
Sign up deadline: TBD
Up To $1,500 Member Buy In
2020 Campaign Resulted in 103.5% Increase Same Store Sales
Promo Details: The Buy More, Save More Event is available to all BrandSource dealers, and is designed with fully co-opable Whirlpool creative. See below for this program’s details and digital marketing packages.
Digital marketing package includes: Shoppable Landing page, Search Promo Ext, FB Carousel, IG Infeed and Stories, GMB Post, + Web Banners
AVBM July 4th
AVBM Exclusive – Available to all members
6/28 – 7/10
Sign up deadline: TBD
$1,000 Member Buy In
Promo Details:
AVB Marketing’s 4th of July promotional event is your ticket to dominating this critical first promotion of 2021. Consumers now use social media as a research tool to plan for home purchases big and small. Our team has put together a turn-key program for Appliance retailers with co-op approved Whirlpool creative. See below for program details!
Digital marketing package includes:
Shoppable Landing page, Search Promo Ext, FB/IG Carousel, GMB Post, Shoppable Blog Post if on AVBM web platform + Web Banners
Q3 Promotions
Customer Appreciation: Labor Day / AVBM Labor Day / Fall Into Savings
CA Labor Day
Customer Appreciation Program – Brandsource Exclusive
8/16 – 8/28
Sign up deadline: TBD
Up To $1,500 Member Buy In
Promo Details: We’re back with another exciting promotional event created to maximize consumer engagement during the pre-Labor Day sales period. The Customer Appreciation Event is available to all Brandsource dealers, and is designed with fully co-opable Whirlpool creative. See below for this program’s details and digital marketing packages.
Digital marketing packages include:
Shoppable Landing page, Search Promo Ext, FB/IG Video, GMB Post, Google Display + Web Banners
AVBM Labor Day
National Program – Available to all members
8/30 – 9/11
Sign up deadline: TBD
$1,000 Member Buy In
Promo Details:
AVB Marketing’s Labor Day promotional event is your ticket to dominating this critical first promotion of 2021. Consumers now use social media as a research tool to plan for home purchases big and small. Our team has put together a turn-key program for Appliance retailers with co-op approved Whirlpool creative. See below for program details!
Digital marketing package includes:
Shoppable Landing page, Search Promo Ext, FB/IG Carousel, GMB Post, Shoppable Blog Post if on AVBM web platform + Web Banners
Fall Into Savings
AVBM Exclusive Program – Available to all member
9/30 – 10/16
Sign up deadline: TBD
$1,500 Member Buy In
Promo Details:
If you haven’t experimented with YouTube or any video format yet, now is the perfect time. Our team has put together a turn-key program for Appliance retailers to get your foot in the door on YouTube. with Whirlpool co-opable creative available. Even better: you don’t need your own YouTube account!
Digital marketing package includes:
TBD – Landing page, Search Promo Ext, FB/IG Carousel, GMB Post, Blog Post if on AVBM web platform + Web Banners
Q4 Promotions
Better Than Black Friday / Black Friday & Cyber Week / Year End Savings
Better Than Black Friday
Buy More Save More Program – Brandsource Exclusive
11/1 – 11/13
Sign up deadline: TBD
Up To $1,500 Member Buy In
2020 Campaign Resulted In 111.8% Increase For Member Same Store Sales
Promo Details: We’re back with another exciting promotional event created to maximize consumer engagement during the pre-Black Friday sales period. The Better Than Black Friday Event is available to all BrandSource dealers, and is designed with appliance retailer needs fully co-opable Whirlpool creative. See below for this program’s details and digital marketing packages.
Digital marketing package includes:
Shoppable Landing page, Search + Search Promo Ext, FB/IG Carousel & Stories, GMB Post + Web Banners
Black Friday & Cyber Week
National Program – Available to all member
11/15 – 12/4
Sign up deadline: TBD
$2,500 Member Buy In
Promo Details: Dominate the Black Friday & Cyber Week period with Social Media. Our team has put together a turn-key program for Appliance retailers. As well as, Whirlpool specific creative. See below for program details and digital marketing packages.
Digital marketing package includes:
Shoppable Landing page, Search Promo Ext, FB/IG Carousel & Stories, GMB Post, Shoppable Blog Post if on AVBM web platform + Web Banners
Year End Savings
AVBM Exclusive – Available to all members
12/16 – 12/31
Sign up deadline: TBD
$1,500 Member Buy In
Promo Details: End the year strong with a new advertising tactic – Google Discovery Ads. We have a turn-key program for Whirlpool retailers to ensure you dominate during this final 2021 stretch.
Digital marketing package includes:
Shoppable Landing page, Google Discovery Ad – Gmail, Youtube, Google App, Shoppable Blog Post if on AVBM web platform + Web Banners
