Custom Digital Marketing Solutions


Our Digital Strategy team has custom digital mar-tech programs to catapult your marketing efforts and generate measurable results for your business.

The AVB Marketing Difference

not-for-profit

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our members own the agency

industry experts

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branding, products, promotions

full service

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solutions for all digital marketing

Marketing Technology Solutions

If it’s online, we have a solution for you.

We are a one-stop-shop executing multi-faceted, consumer-centric website+advertising campaigns for retailers of all sizes.

 

  • Display / Remarketing / Discovery Ads

    Search Ads (Google & Bing)

    Smart Shopping Ads

    Social Media Ads & Content

    Email Campaigns 

    Digital Tabs

    Video Marketing

Full Transparency in reporting Get Real Reports. In Real Time.

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We focus primarily on conversions and actions that are taken after a customer clicks: like how many phone calls, rebate form downloads, or driving directions. This is shared transparently on reporting calls with your account team. Check it out.

What Members Are Saying

  • AVBM has done an amazing job leading us during this pandemic. The continued out-of-the-box thinking, new marketing tools, and knowing our industry makes them the only marketing company we will use.

    – Don’s Appliances

  • Now, our digital marketing is outpacing the efforts of national chains in our market thanks to the team of experts at AVB Marketing. If you’re looking for a turnkey solution to give your small business the exposure necessary to compete with national retailers, look no further than AVB Marketing!

    – Pieratt’s

  • No company is the same and AVB understands that and is willing to work with us to meet our specific needs… They maintain a great connection and relationship with us. AVB offers a great product and great support. It’s difficult to find both of those in a company. I definitely recommend!

    – Miskelly’s

What this looks like for our members.

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Google Campaigns

Get in front of consumers when they’re searching for business like yours.

What’s Available? 

  • Google Search
  • Google Display & Remarketing
  • Google Discovery (Gmail, YouTube, Google App)
  • Google Shopping

We have programs ready for Appliance, Furniture, Mattress & Electronics Members. 

You only pay for results. 

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  • Ad copy, location targeting & keywords can be customized any time based on needs of the business.
  • AVBM regularly audits based on recommendations from Google as a Premier Partner

Jump start your digital efforts today.

Whether they’re on desktop or mobile, a well timed ad can turn people into valuable customers. 

Social Media Ads

27% of internet users say they find new products and brands through paid social ads.

When it comes to advertising, it’s vital you’re in the right place, in front of the right people, at the right time. Our ads help you target eager consumers, driving them to your website to make purchases.

We are a Facebook Partner. 

Learn more about social media advertising here.

Generate new leads through social ads.

Put the power of social media advertising to work for your business by teaming up with us today.

Video

84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.

Video ads give advertisers unique opportunities to engage and convert prospects better than standard image ads — making them the future of digital advertising.

Learn more about OTT advertising here.

Learn more about our video packages here.

Grow your business with the power of video.

We help drive customer acquisition & revenue through growth-focused video ads. Partner with us today.

The “Full Stack” by AVBM

Fully automate some of your digital efforts with our social content, email, and shoppable blog programs – exclusive for our Members. 

Social Media Management

57% of consumers will follow a brand to learn about new products or services.

Automate your Facebook & Instagram feed with brand-centric and lifestyle-driven content. Our dynamic, platform-focused content is designed to inspire consumers during their purchase journey.

Brand Posts

 

You pick 3 brands to highlight, we write engaging content to help you sell those brands. Brand posts are 50% product-centered and 50% lifestyle-centered.

Product-centered post: It’s like having a wine cellar in your refrigerator! The new Bosch Refreshment Center refrigerator features a drawer with pre-programmed settings to take the guesswork out of optimal temperature settings. #WinerLover #Bosch

Lifestyle-centered post: La-Z-Boy sectionals are perfect for a family movie night. We’ll provide the couch. You provide the popcorn. #MovieNight #FamilyTime

*Available on All Plans

Learn more about our social media plans here.

Engage consumers. Generate leads.

Build brand awareness and brand advocates through a social media marketing program.

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Email Marketing

49% of consumers would like to receive promotional emails from their favorite brands.

Proactively reach out to your customers to build a relationship throughout the purchase journey. We’ll create eye-catching, custom email marketing campaigns on the same level as big-box brands, but at a fraction of the cost!

Learn more about our email marketing plans here.

Enlighten customers. Drive more sales.

Proactively reach out to your customers throughout the purchase journey through eye-catching email marketing.

Shoppable Blogs

Consumers want to buy from experts. A blog can build your reputation as an expert by making you a thought leader in your industry.

Blogging is an inexpensive way for your business to drive traffic to your site, enhance inbound marketing efforts, and attract more prospective customers.

Learn More about our Monthly Blogs here. 

Build consumer trust with engaging content. 

Create engaging ways to present your services with our monthly blog program.

Digital Tabs Program

The new way to communicate promos to consumers.

Increased mobile usage has led to an increase in the consumption of digital content. AVBM is excited to bring professional quality, affordable digital tabs solutions for our website platforms.

  • Ge, Cafe, Profile, Monogram

    Whirlpool, Maytag, KitchenAid, JennAir

    LG

    Electrolux, Frigidaire

    Samsung

    Beko

    Bosch, Thermador

    Tempur-pedic, Sealy, Stearns & Foster

    Serta, Beautyrest, Simmons

Learn more about our Digital Tabs Program here.

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Simple to start.

Connect with AVB Marketing to launch your new Digital Tabs Program today. 

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Co-Op Approved Programs

Sell more through pre-approved campaigns.

We’ve worked with GE, WP & Serta to bring you pre-approved campaigns. Center member advertising around whichever brand is best for your business. Best of all, we submit for reimbursement on your behalf!

These assets are available for any dealer with available co-op dollars yet to be used and is a perfect turn-key option for any budget. 

  • GE co-ops at 80%
  • WO co-ops at 100% 
  • Serta co-ops at 100%

 

What’s Available? 

IG Ads, FB Ads, Google Display, OTT, YouTube, Shoppable Landing Pages

*Custom Programs Available

Sign up for your turn-key campaign!

Don’t worry about timing or promo period restrictions, you can sign up for your campaign any time!

AVBM Exclusive Programs

Boost your digital footprint and showcase products.

4 AVBM exclusive programs in 2021 in addition to exclusive Brandsource Customer Appreciation and Buy More Save More bonus events! 

Tactics will vary with each program period depending on current market conditions and consumer behavior. Keep an ear out for the turn-key ways to amplify your investment in your digital services with the cost-savings of running a group-wide promotion!

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Achieve maximum sales goals.

Strategically pull customers out of the market with great offers before your competitors start advertising

Meet Your Devoted Digital Strategist

Hi! I’m Ally.

  • 1 year at AVBM, 6 years in Business Development
  • I’ve directly managed or overseen over 300 members advertising campaigns, specializing in small to medium sized appliance, furniture, mattress & electronics independent retailers
  • Originally from Scotland, Soccer Enthusiast, Photographer / Videographer hobbyist and I coach two elite competitive youth soccer teams in my free time

I’m excited to partner with your business as we move forward together in this new digital age. My contact is at the bottom of this presentation, please use it at your leisure!

916.473.8308 | ally.maclennan@avb.net
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Create Your Own Modular Program

Not only are our packages modular, but we can adjust the tactical approach based on your need at any given time. Remember, your entire investment can be potentially covered by co-op!