Custom Digital Marketing Solutions
Marketing technology solutions from your AVBM Digital Strategy Team.
Catapult your marketing efforts and generate measurable results.
THE AVB
MARKETING
METHOD
ONE STOP SHOP FOR ALL AD BUDGETS
STRATEGY CONSULTATION
Dedicated support team
Weekly checkpoints
Monthly strategy calls
Quarterly reviews
SEARCH ENGINE MARKETING
Continuous optimization
Automatic bid adjustments
Robust keyword structure
Smart Shopping ads
TRANSITIONAL MARKETING
Digital Tabloids
Newspaper spreads
E-Magazine features
DEMAND GENERATION
Nurture campaigns
Promotional emails
Personalized emails
Lead generation
CONTENT CREATION
Unique landing pages
Robust SEO
Blog creation
Industry specific content
SOCIAL MEDIA
Profile Management
Brand-compliant posts
Content coaching
Community Engagement
DISPLAY ADVERTISING
Remarketing
Performance metrics
Google & Facebook Ads
National & local campaigns
STREAMING SERVICES
YouTube/CTV
Pre/post production
Streaming radio
OTT Advertising
On site video production
NOT-FOR-PROFIT
Our members own the agency
INDUSTRY EXPERTS
Our connections give insight to brand products and promotions
FULL-SERVICE AGENCY
Solutions for all digital and traditional advertising needs
ARE YOUR WEBSITE AND ADVERTISING DOLLARS DRIVING BUSINESS?
Our 24/7 reporting dashboard is geared to educate, guide and report on your return on investment wins and opportunities.
BOOST ROI THROUGH DATA DRIVEN DECISIONS!
All strategic recommendations are made based on a continuous review of the following metrics.
Conversion KPIs
Lead Generation
Informational Downloads
Email Capture
Financing Application Clicks
Platform KPIs
Device Use
Demographics
Source Metrics
Average Cost Per Click
Consumer Intent KPIs
Clicks to Call From Ads
Get Driving Directions
Location Page Visits
Landing Page Bounce Rate
Vanity Metrics
Impressions
Clicks
Click Through Rate
All 24/7 reporting dashboard access for website and digital advertising included at no additional cost.
WE DON’T JUST REPORT ON WEBSITES, WE REPORT ON ALL PLATFORMS!
We leverage the behavior of consumers on your site to better deliver ads to those with higher profitability of converting.
Add to Carts, Add to Cart Value, and other metrics help us to provide insights into the post ad behaviors your Facebook campaigns are driving on your website.
We measure the success of promotional posts to help you communicate deals to the customers where they are most likely to find you, on a Google Business listing.
Conversion tracking every step of the marketing funnel. From clicks down to purchases, we track the consumer’s journey towards purchasing from your business.
WHAT MEMBERS ARE SAYING
What this looks like for our members.
GOOGLE CAMPAIGNS
Get in front of consumers when they’re searching for business like yours.
WHAT’S AVAILABLE
- Google Search
- Google Display & Remarketing
- Google Discovery (Gmail, YouTube, Google App)
- Google Shopping
- Youtube Advertising
We have programs ready for Appliance, Furniture, Mattress & Electronics Members.
You only pay for results.
Ad copy, location targeting & keywords can be customized any time based on needs of the business.
AVBM regularly audits based on recommendations from Google as a Premier Partner
Jump start your digital efforts today.
Whether they’re on desktop or mobile, a well timed ad can turn people into valuable customers.
SOCIAL MEDIA ADS
27% of internet users say they find new products and brands through paid social ads.
When it comes to advertising, it’s vital you’re in the right place, in front of the right people, at the right time. Our ads help you target eager consumers, driving them to your website to make purchases.
We are a Facebook Partner.
Generate new leads through social ads.
Put the power of social media advertising to work for your business by teaming up with us today.
VIDEO
Convert more customers with video
Connect with your audience through quality custom content refreshed every month!
93%
of brands acquire new customers with video on social media
75%
of online consumers will trust content that is delivered to them visually
90%
of consumers say video content has influenced their purchasing decision
1 Campaign = 9 Videos
2 Facebook Videos
2 Instagram Videos
2 Youtube Videos
2 TV/OTT Videos
1 Website Banner
HOW DOES IT WORK?
Each month choose 1 or 2 campaigns for up to 18 pieces of content. Yes, it’s that simple! And there’s more…
- Videos are customized for your business
- New videos are created each month to give you endless choices
- Use Co-Op approved creative and cut down on the out of pocket expense
Grow your business with the power of video.
We help drive customer acquisition & revenue through growth-focused video ads. Partner with us today.
DEMAND GENERATION WITH “THE FULL STACK”
Fully automate some of your digital efforts with our social content, email, and shippable blog programs – exclusive for our Members.
SOCIAL MEDIA
Reach customers and create followers with social media.
When it comes to advertising and organic content, it’s vital you’re in the right place, in front of the right people, at the right time. Now more than ever, Social Media is that place.
Social driven commerce exploded for members in 2020.
Did you capitalize?
165k Charts Filled at $150MM+ Value
From Facebook Ads
$21MM in Online Revenue
From Facebook Ads
$17MM in Tracked Offline Sales
From Facebook Ads
Social Media advertising drives revenue online and offline for retailers.
We specialize in getting you in front of the right audience on these social platforms:
Pinterest brings everyone the inspiration to create a life they love
300m+ Monthly Active Users
200b+ Pins Saved
4b+ Boards Created
You pick 3 brands to highlight, we write engaging content to help you sell those brands. Brand posts are 50% product-centered and 50% lifestyle-centered.
Product-centered post: It’s like having a wine cellar in your refrigerator! The new Bosch Refreshment Center refrigerator features a drawer with pre-programmed settings to take the guesswork out of optimal temperature settings. #WinerLover #Bosch
Lifestyle-centered post: La-Z-Boy sectionals are perfect for a family movie night. We’ll provide the couch. You provide the popcorn. #MovieNight #FamilyTime
*Available on All Plans
Engage consumers. Generate leads.
Build brand awareness and brand advocates through a social media marketing program.
EMAIL MARKETING
Increase sales and provide value with email marketing.
Build your business and reach new customers with beautifully branded promotional emails at a fraction of the cost and none of the hard work!
How Does It Work?
Pop-Up Form
We’ll place a pop-up form on your website to start collecting emails of interested shoppers.
Email Series
We’ll send these shoppers a timely email series designed to send them back to your website to shop!
More Sales
We’ll provide analytics of what actions shoppers are taking on your website after an email and how to continue to reach them with value-added content.
The Strongest Relationships are Built on First-Party Data…
…and that’s where Email Marketing comes in!
With the removal of third-party cookies, collecting shopper interests is more difficult than ever. To build authentic, trust-centric relationships with customers, first party data is required. Email can help through providing value-added content for the customer to engage with and keeping you top of mind when the time is right to purchase.
SMS MARKETING
Earn more sales through SMS Marketing.
Text message marketing lets your brand connect with customers in a powerful way. This engaging channel seamlessly layers in with your other marketing tactics to build customer loyalty and increase your sales.
AVB’s Turn-Key Solution
From conception to execution, AVB Marketing will handle everything for you.
Pop-Up
We’ll set up a pop-up with an exclusive offer to capture customers’ phone numbers.
Welcome Series
We’ll set up automated messages with the customer to encourage conversions.
More Sales
We’ll provide analytics of what actions shoppers are taking after receiving your text message.
Earn More Sales Through SMS Marketing
Capturing first-party data is critical for a Digital-First Retailer. SMS Marketing allows for a one-to-many conversation to occur between you and your customers, while not taking any of your time. Why? It’s automated. Set, forget, and win!
Enlighten customers. Drive more sales.
Proactively reach out to your customers throughout the purchase journey through eye-catching email marketing.
CONTENT MARKETING
Showcase your expertise in a blog.
Drive traffic to your site and attract more customers through this inexpensive solution.
Why Content Marketing is Crucial for Your Business
Connect and engage with your customers
Build trust with customers
Be the expert
We do all the work for you!
PRICING*
$150/month*
for up to 16 blogs
(4 blogs per category selected)
*Must have AVBM website solution
Sign up for a social media plan to maximize engagement through Facebook posts.
How It Works
YOU choose 4 categories
AVB Marketing writes and posts all content
(up to 16 blogs)
YOU watch engagement grow!
Build consumer trust with engaging content.
Create engaging ways to present your services with our monthly blog program.
CO-OP APPROVED PROGRAMS
Sell more through pre-approved campaigns.
We’ve worked with GE, WP, LG & Serta to bring you pre-approved campaigns. Center member advertising around whichever brand is best for your business. Best of all, we submit for reimbursement on your behalf!
These assets are available for any dealer with available co-op dollars yet to be used and is a perfect turn-key option for any budget.
- GE co-ops at 80%
- WO co-ops at 100%
- Serta co-ops at 100%
- LG co-ops at 100%
What’s Available?
IG Ads, FB Ads, Google Display, OTT, YouTube, Shoppable Landing Pages
*Custom Programs Available
Sign up for your turn-key campaign!
Don’t worry about timing or promo period restrictions, you can sign up for your campaign any time!
STRATEGIC BRAND PROGRAM
Elevate your digital presence for only $200.
$200 Retailer Investment
$200 AVB Dividend
$200 Vendor Contribution
$600 Marketing Value
What’s Included?
Dynamic Display Ads
All 5 Google sizes: promotional offer messaging, product images, “shop now” call to action & retailer logo.
Shoppable Landing Page
Monthly design updates & automatically-merchandised featured product catalog aligned to promo calendar SKUs supported by advanced analytics
Google My Business Posts
Two offer-focused promotional posts aligned to the 90-day Promotional Planning Calendar (Backroom)
Co-Op Approved and Managed
Approved brands (co-op on behalf of retailer): GE & Whirlpool Corp. Proof-of-performance support for other brands
Eligible Brands
Appliance Brands
Whirlpool, Maytag, KitchenAid, or JennAir
GE, Cafe, Profile, or Monogram
Electrolux or Frigidaire
LG
Samsung
Mattress Brands
Tempur-Pedic or Sealy
By Approval Only
Beko
Bosch or Thermador
Flexsteel
AVBM Exclusive Programs
Boost your digital footprint and showcase products.
AVBM exclusive programs are available in addition to exclusive Brandsource Customer Appreciation and Buy More Save More bonus events!
Tactics will vary with each program period depending on current market conditions and consumer behavior. Keep an ear out for the turn-key ways to amplify your investment in your digital services with the cost-savings of running a group-wide promotion!
Create Your Own Modular Program
Not only are our packages modular, but we can adjust the tactical approach based on your need at any given time. Remember, your entire investment can be potentially covered by co-op!
