Custom Digital Marketing Solutions
Plug In to these packages to elevate your digital-first retail presence with a wide variety of marketing tactics!
THE AVB
MARKETING
METHOD
NOT-FOR-PROFIT
Our members own the agency
INDUSTRY EXPERTS
Our connections give insight to brand products and promotions
FULL-SERVICE AGENCY
Solutions for all digital and traditional advertising needs
BOOST ROI THROUGH DATA DRIVEN DECISIONS!
All strategic recommendations are made based on a continuous review of the following metrics.
Conversion KPIs
Lead Generation
Informational Downloads
Email Capture
Financing Application Clicks
Platform KPIs
Device Use
Demographics
Source Metrics
Average Cost Per Click
Consumer Intent KPIs
Clicks to Call From Ads
Get Driving Directions
Location Page Visits
Landing Page Bounce Rate
Vanity Metrics
Impressions
Clicks
Click Through Rate
All 24/7 reporting dashboard access for website and digital advertising included at no additional cost.
WE DON’T JUST REPORT ON WEBSITES, WE REPORT ON ALL PLATFORMS!
We leverage the behavior of consumers on your site to better deliver ads to those with higher profitability of converting.
Add to Carts, Add to Cart Value, and other metrics help us to provide insights into the post ad behaviors your Facebook campaigns are driving on your website.
We measure the success of promotional posts to help you communicate deals to the customers where they are most likely to find you, on a Google Business listing.
Conversion tracking every step of the marketing funnel. From clicks down to purchases, we track the consumer’s journey towards purchasing from your business.
CUSTOM DIGITAL MARKETING
Plug In to these packages to elevate your digital-first retail
presence with a wide variety of marketing tactics!
Custom Digital Marketing Packages
PACKAGE #1
$2,500/month
Google Search
Facebook Display Ads
Demand Generation (includes e-mail marketing, social media and blogs!)
Online Business Listing Management
PACKAGE #2
$3,500/month
Google Search
Facebook Display Ads
Demand Generation (includes e-mail marketing, social media and blogs!)
Online Business Listing Management
+ SMS Marketing
+ Instagram Ads
+ Upgraded Email Marketing
PACKAGE #3
$5,000/month
Google Search
Facebook Display Ads
Demand Generation (includes e-mail marketing, social media and blogs!)
Online Business Listing Management
SMS Marketing
Instagram Ads
Upgraded Email Marketing
+ Google Display Ads
+ Google Shopping
+ Custom Email Content
These packages are modular – both spend by tactic and product mix can be adjusted based on the needs of the business at any time.
**Google Search will be a boost to any existing MTEQ Package if applicable
**E-mail and SMS also has a small monthly platform service charge
Other Digital Products Available (Ask Us About A La Carte Pricing):
Don’t see it listed here? Contact us to find out if it’s included in our Scope of Services
Google Performance
Max
Google Digital
Radio Discovery Ads
YouTube
Video Ads
Custom
SEO Packages
Pinterest
Advertising
OTT Streaming
Video Ads
Google Digital
Radio
AND
MORE!
Got Co-op?
Most or all of your custom advertising could be free after reimbursement!
WHAT MEMBERS ARE SAYING
Jump start your digital efforts today.
Whether they’re on desktop or mobile, a well timed ad can turn people into valuable customers.
Tactics for a Digital-First Retailer
WHAT’S AVAILABLE
- Google Search
- Google Display & Remarketing
- Google Discovery (Gmail, YouTube, Google App)
- Google Shopping
- Google Performance Max
- Youtube Advertising
We have programs ready for Appliance, Furniture, Mattress & Electronics Members.
You only pay for results.
CAMPAIGNS
Get in front of consumers when they’re searching for business like yours.
Ad copy, location targeting & keywords can be customized any time based on needs of the business.
AVBM regularly audits based on recommendations from Google as a Premier Partner
FACEBOOK/INSTAGRAM ADS
27% of internet users say they find new products and brands through paid social ads.
When it comes to advertising, it’s vital you’re in the right place, in front of the right people, at the right time. Our ads help you target eager consumers, driving them to your website to make purchases.
We are a Facebook Partner.
DEMAND GENERATION
Fully automate some of your digital efforts with our social content, email, and shippable blog programs – exclusive for our Members.
SOCIAL MEDIA
Reach customers and create followers with social media.
When it comes to advertising and organic content, it’s vital you’re in the right place, in front of the right people, at the right time. Now more than ever, Social Media is that place.
Social driven commerce exploded for members in 2020.
Did you capitalize?
165k Charts Filled at $150MM+ Value
From Facebook Ads
$21MM in Online Revenue
From Facebook Ads
$17MM in Tracked Offline Sales
From Facebook Ads
Social Media advertising drives revenue online and offline for retailers.
We specialize in getting you in front of the right audience on these social platforms:
Pinterest brings everyone the inspiration to create a life they love
300m+ Monthly Active Users
200b+ Pins Saved
4b+ Boards Created
You pick 3 brands to highlight, we write engaging content to help you sell those brands. Brand posts are 50% product-centered and 50% lifestyle-centered.
Product-centered post: It’s like having a wine cellar in your refrigerator! The new Bosch Refreshment Center refrigerator features a drawer with pre-programmed settings to take the guesswork out of optimal temperature settings. #WinerLover #Bosch
Lifestyle-centered post: La-Z-Boy sectionals are perfect for a family movie night. We’ll provide the couch. You provide the popcorn. #MovieNight #FamilyTime
*Available on All Plans
Pinterest brings everyone the inspiration to create a life they love
300m+ Monthly Active Users
200b+ Pins Saved
4b+ Boards Created
EMAIL MARKETING
Increase sales and provide value with email marketing.
Build your business and reach new customers with beautifully branded promotional emails at a fraction of the cost and none of the hard work!
How Does It Work?
Pop-Up Form
We’ll place a pop-up form on your website to start collecting emails of interested shoppers.
Email Series
We’ll send these shoppers a timely email series designed to send them back to your website to shop!
More Sales
We’ll provide analytics of what actions shoppers are taking on your website after an email and how to continue to reach them with value-added content.
The Strongest Relationships are Built on First-Party Data…
…and that’s where Email Marketing comes in!
With the removal of third-party cookies, collecting shopper interests is more difficult than ever. To build authentic, trust-centric relationships with customers, first party data is required. Email can help through providing value-added content for the customer to engage with and keeping you top of mind when the time is right to purchase.
SMS MARKETING
Earn more sales through SMS Marketing.
Text message marketing lets your brand connect with customers in a powerful way. This engaging channel seamlessly layers in with your other marketing tactics to build customer loyalty and increase your sales.
AVB’s Turn-Key Solution
From conception to execution, AVB Marketing will handle everything for you.
Pop-Up
We’ll set up a pop-up with an exclusive offer to capture customers’ phone numbers.
Welcome Series
We’ll set up automated messages with the customer to encourage conversions.
More Sales
We’ll provide analytics of what actions shoppers are taking after receiving your text message.
Earn More Sales Through SMS Marketing
Capturing first-party data is critical for a Digital-First Retailer. SMS Marketing allows for a one-to-many conversation to occur between you and your customers, while not taking any of your time. Why? It’s automated. Set, forget, and win!
CONTENT MARKETING
Showcase your expertise in a blog.
Drive traffic to your site and attract more customers through this inexpensive solution.
Why Content Marketing is Crucial for Your Business
Connect and engage with your customers
Build trust with customers
Be the expert
We do all the work for you!
*Must have AVBM website solution
Sign up for a social media plan to maximize engagement through Facebook posts.
How It Works
YOU choose 4 categories
AVB Marketing writes and posts all content
(up to 16 blogs)
YOU watch engagement grow!
CO-OP APPROVED PROGRAMS
Sell more through pre-approved campaigns.
We’ve worked with GE, WP, LG & Serta to bring you pre-approved campaigns. Center member advertising around whichever brand is best for your business. Best of all, we submit for reimbursement on your behalf!
These assets are available for any dealer with available co-op dollars yet to be used and is a perfect turn-key option for any budget.
- GE co-ops at 80%
- WO co-ops at 100%
- Serta co-ops at 100%
- LG co-ops at 100%
What’s Available?
IG Ads, FB Ads, Google Display, OTT, YouTube, Shoppable Landing Pages
*Custom Programs Available
Sign up for your turn-key campaign!
Don’t worry about timing or promo period restrictions, you can sign up for your campaign any time!
Create Your Own Modular Program
Not only are our packages modular, but we can adjust the tactical approach based on your need at any given time. Remember, your entire investment can be potentially covered by co-op!
CONTACT US
For any questions or to sign up, please reach out to marketing@avb.net
