2023 Promotions
Maximize exposure during key selling periods, taking consumers out of market ahead of your competition.
Your 2023 Full Stack Of Promotional Campaigns Is Here. Opt into one, a quarter or the Full Stack to lock in your 2023 promotional plan. Automate These Key Selling Periods With Your AVBM Digital Strategy Team.
(For a full calendar view of each quarter, click below)
New Year New Look
National Program – Available to all members
1/6-1/16
Sign up deadline: 12/28/22
$1,750 Member Buy In
Promo Details:
AVB Marketing’s New Year New Look event is your ticket to kicking off the New Year. Our team has put together a turn-key program for Whirlpool, Kitchenaid, Maytag retailers with fully co-op approved creative. See below for program details!
Digital marketing package includes:
Google Search, Google Responsive Ads, Shoppable Landing page, Search Promo Ext, if on AVBM web platform + Web Banners
CLOSED
BMSM President’s Day Day
Buy More Save More Program – Brandsource Exclusive
2/9 – 3/1
Sign up deadline: 1/27/23
$1,750 member buy-in
Promo Details:
Plug in during this heavy promo period with AVB Marketing’s President’s Day Sale. The Buy More Save More event is available to all BrandSource dealers, and is designed with multiple options for varying retailer needs including fully co-opable Whirlpool, Kitchenaid, Maytag creative. See below for this program’s details and digital marketing packages.
Digital marketing package includes:
Shoppable Landing page, Search & Search Promo Ext, FB/IG In-Feed Video, Google Responsive Ads + Web Banners
AVBM Spring Into Savings
AVBM Exclusive Program – Available to all members
3/16- 4/5
Sign up deadline: 3/3/2022
$1,750 Member Buy In
Promo Details: Step into spring with AVB Marketing’s Spring Into Savings Event. Our Digital Strategists put together this best-in-class advertising campaign to increase your brand awareness and grow both online and in-store sales.
Co-op approved Whirlpool, Kitchenaid, Maytag creative availavle. See below for program details.
Digital marketing package includes:
Google Search, Google Responsive Ads, Shoppable Landing page, Search Promo Ext, if on AVBM web platform + Web Banners
Refresh For Less
AVBM Exclusive Program – Available to all members
4/13- 5/3
Sign up deadline: 3/31/23
$1,750 Member Buy In
$500 AVBM Match
Promo Details: Consumers now use social media as a research tool to plan for home purchases big and small, and Social Media has become a pivotal channel for capturing your customer in the purchase funnel.
If you haven’t experimented with Social Media Advertising yet, now is the perfect time. Our Strategy team has put together a turn-key program for Whirlpool, Kitchenaid and Maytag retailers with co-op approved creative.
Digital marketing package includes:
Google Search, Google Responsive Ads, Shoppable Landing page, Search Promo Ext, if on AVBM web platform + Web Banners
AVBM Memorial Day
Customer Appreciation Program – Brandsource Exclusive
5/18-6/7
Sign up deadline: 5/5/23
$1,750Member Buy In
$500 AVBM Match
Promo Details:
The Customer Appreciation Event is available to all BrandSource dealers, and is designed with multiple options for varying retailer needs including fully co-opable Whirlpool, Kitchenaid and Maytag creative. See below for this program’s details and digital marketing packages.
Digital marketing package includes:
Shoppable Landing page, Search & Search Promo Ext, FB/IG In-Feed Video, Google Responsive Ads + Web Banners
AVBM July 4th
AVBM Exclusive – Available to all members
6/21-7/12
Sign up deadline: 6/9/23
$3,000 Member Buy In
$2,000 AVBM Match
Promo Details:
AVB Marketing’s 4th of July promotional event is your ticket to dominating this period. Our team has put together a turn-key program for Whirlpool, Kitchenaid, Maytag retailers with co-op approved creative. See below for program details!
Digital marketing package includes:
Shoppable Landing page, Search & Search Promo Ext, FB/IG In-Feed Video, Google Responsive Ads + Web Banners
Q3 Promotions
Summer Savings / Customer Appreciation: Labor Day / AVBM Labor Day / Fall Into Savings
Overstock
National Program – Available to all members
7/20 – 8/9
Sign up deadline: TBD
Promo Details: We’re back with another exciting promotional event created to maximize consumer engagement during the pre-Labor Day sales period. The campaign is available to all dealers. See below for this program’s details. Fully co-opable creative available
Digital marketing packages include:
Google Search, Google Responsive Ads, Shoppable Landing page, Search Promo Ext, if on AVBM web platform + Web Banners
Labor Day
Customer Appreciation Program – Brandsource Exclusive
8/24-9/13
Sign up deadline: TBD
Promo Details: The Labor Day Customer Appreciation Event is available to all dealers, and is designed with multiple options for varying retailer needs. Whirlpool, Kitchenaid and Maytag creative options available for 100% co-op. See below for this program’s details and digital marketing packages.
Digital marketing packages include:
Shoppable Landing page, Search & Search Promo Ext, FB Carousel, Google Responsive Ads + Web Banners
Q4 Promotions
Fall Into Savings
AVBM Exclusive Program – Available to all member
9/28-10/18
Sign up deadline: TBD
Promo Details:
If you haven’t experimented with YouTube or any video format yet, now is the perfect time. Our team has put together a turn-key program to get your foot in the door on YouTube. WP co-opable creative available. Even better: you don’t need your own YouTube account!
Digital marketing package includes:
Shoppable Landing page, Search Promo Ext, Youtube ad + Web Banners
Black November
Brandsource Exclusive Offers
11/1-11/29
Sign-up deadline- TBD
Promo Details: We’re back with another exciting promotional event created to maximize consumer engagement during the pre-Black Friday sales period. The Black November event is available to all BrandSource dealers, and is designed with multiple options for varying retailer needs. Appliance, Furniture, Mattress as well as fully co-opable Whirlpool creative. See below for this program’s details and digital marketing packages.
Digital marketing package includes:
Shoppable Landing page, Search & Search Promo Ext, FB/IG In-Feed Video, Google Responsive Ads + Web Banners
Year End Savings
AVBM Exclusive – Available to all members
12/14-1/3
Sign up deadline: TBD
Promo Details: End the year strong with a new advertising tactic – Google Discovery Ads. We have a turn-key program for Appliance retailers to ensure you dominate during this final 2023 stretch.
Digital marketing package includes:
Google Discovery Ads, Shoppable Landing page + Web Banners
Sign up for all of these Digital Marketing Campaigns!
We will reach out to confirm and clarify all campaign details.
