2023 Promotions
Maximize exposure during key selling periods, taking consumers out of market ahead of your competition.
Your 2023 Full Stack Of Promotional Campaigns Is Here. Opt into one, a quarter or the Full Stack to lock in your 2023 promotional plan. Automate These Key Selling Periods With Your AVBM Digital Strategy Team.
(For a full calendar view of each quarter, click below)
New Year New Look
National Program – Available to all members
1/7 – 1/17
Sign up deadline: 1/21/22
$1,750 Member Buy In
$500.00 Match
CLOSED
Promo Details:
AVB Marketing’s New Year New Look event is your ticket to kicking off the New Year. Our team has put together a turn-key program with Tempur-Pedic and Sealy co-op approved creative. See below for program details!
Digital marketing package includes:
Google Search, Google Responsive Ads, Shoppable Landing page, Search Promo Ext, if on AVBM web platform + Web Banners
CLOSED
AVB M President’s Day
Buy More Save More Program – Brandsource Exclusive
2/11-2/20
Sign up deadline: 1/27/23
$1,750 Member Buy In
$1,500 Match
CLOSED
Promo Details:
Plug in during this heavy promo period with AVB Marketing’s President’s Day Sale. The Buy More Save More event is available to all BrandSource dealers, and is designed with multiple options for varying retailer needs including fully co-opable Tempur-Pedic and Sealy creative. See below for this program’s details and digital marketing packages.
Digital marketing package includes:
Shoppable Landing page, Search & Search Promo Ext, FB/IG In-Feed Video, Google Responsive Ads + Web Banners
AVBM Spring Black Friday
AVBM Exclusive Program – Available to all members
3/17-3/26
Sign up deadline: 3/3/2023
$1,750 Member Buy In
$500.00 Match
CLOSED
Promo Details: Step into spring with AVB Marketing’s Spring Into Savings Event. Our Digital Strategists put together this best-in-class advertising campaign to increase your brand awareness and grow both online and in-store sales.
Co-op approved Tempur-Pedic and Sealy creative available. See below for program details.
Digital marketing package includes:
Google Search, Google Responsive Ads, Shoppable Landing page, Search Promo Ext, if on AVBM web platform + Web Banners
Refresh For Less
AVBM Exclusive Program – Available to all members
4/24/21-4/30
Sign up deadline: 3/31/23
$1,750 Member Buy In
CLOSED
Promo Details: Consumers now use social media as a research tool to plan for home purchases big and small, and Social Media has become a pivotal channel for capturing your customer in the purchase funnel.
If you haven’t experimented with Social Media Advertising yet, now is the perfect time. Our Strategy team has put together a turn-key program for mattress retailers as well as co-op approved creative for Tempur-Pedic and Sealy.
Digital marketing package includes:
Google Search, Google Responsive Ads, Shoppable Landing page, Search Promo Ext, if on AVBM web platform + Web Banners
CA Memorial Day
Customer Appreciation Program – Brandsource Exclusive
5/20-5/29
Sign up deadline: 4/22/22
$1,666.67 Member Buy In + $1,000 match
CLOSED
Promo Details:
The Customer Appreciation Event is available to all BrandSource dealers, and is designed with multiple options for varying retailer needs including fully co-opable Tempur-Pedic & Sealy creative. See below for this program’s details and digital marketing packages.
Digital marketing package includes:
Shoppable Landing page, Search & Search Promo Ext, FB/IG Video + Web Banners
Q3 Promotions
Summer Savings / Customer Appreciation: Labor Day / AVBM Labor Day / Fall Into Savings
AVBM July 4th
AVBM Exclusive – Available to all members
6/25 – 7/4 (Rebate)
Sign up deadline: 6/9/23
$3,333.34 Member Buy In
$1,300.00 AVB Match
CLOSED
Promo Details:
AVB Marketing’s 4th of July promotional event is your ticket to dominating this period. Our team has put together a turn-key program for Mattress retailers, as well as Tempur-Pedic & Sealy co-op approved creative. See below for program details!
Digital marketing package includes:
Shoppable Landing page, Search Promo Ext, FB/IG Video + Web Banners
AVBM Overstock
National Program – Available to all members
7/21 – 7/30
Sign up deadline: 6/30/2023
$1,666.67 Member Buy In
CLOSED
Promo Details: We’re back with another exciting promotional event created to maximize consumer engagement during the pre-Labor Day sales period. The campaign is available to all dealers. See below for this program’s details.
Digital marketing packages include:
Fully coopable – Tempur-Pedic & Sealy creative. Shoppable Landing page, Search Advertising, Search Promo Ext, Google Responsive Display + Web Banners
AVBM Labor Day
Customer Appreciation Program – Brandsource Exclusive
8/26 – 9/4 (rebate)
Sign up deadline: 8/4/2023
$1,666.67 Member Buy In
$1,000.00 AVB Match
CLOSED
Promo Details: The Labor Day Customer Appreciation Event is available to all dealers, and is designed with multiple options for varying retailer needs. Tempur-Pedic & Sealy creative options. See below for this program’s details and digital marketing packages.
Digital marketing packages include:
Shoppable Landing page, Search ads, Search Promo Ext, FB Carousel, Google Responsive Display + Web Banners
Q4 Promotions
Fall Into Savings
AVBM Exclusive Program – Available to all member
9/30 – 10/09
Sign up deadline:
CLOSED
Promo Details:
If you haven’t experimented with YouTube or any video format yet, now is the perfect time. Our team has put together a turn-key program for Mattress retailers to get your foot in the door on YouTube. Tempur-Pedic & Sealy co-opable creative available. Even better: you don’t need your own YouTube account!
Digital marketing package includes:
Shoppable Landing page, Search Promo Ext, Youtube ad + Web Banners
Black November
Brandsource Exclusive Offers
11/18 – 11/28
Sign up deadline: 10/13/2023
$2,500 Member Buy In
$2,500 AVB Match
Promo Details: We’re back with another exciting promotional event created to maximize consumer engagement during the pre-Black Friday sales period. The Black November event is available to all BrandSource dealers, and is designed with multiple options for varying retailer needs. Fully co-opable Tempur-Pedic & Sealy creative. See below for this program’s details and digital marketing packages.
Digital marketing package includes:
Shoppable Landing page, Search + Search Promo Ext, FB/IG Video + Web Banners
Year End Savings
AVBM Exclusive – Available to all members
12/22 – 1/1
Sign up deadline: 11/24/2023
$1,500 Member Buy In
$500 AVB Match
Promo Details: End the year strong with a new advertising tactic – Google Discovery Ads. We have a turn-key program for mattress retailers to ensure you dominate during this final 2023 stretch.
Digital marketing package includes:
Google Discovery Ads, Shoppable Landing page + Web Banners
Hear From Our Members
Sign up for all of these Digital Marketing Campaigns!
We will reach out to confirm and clarify all campaign details.
