2023 Promotions

Maximize exposure during key selling periods, taking consumers out of market ahead of your competition.

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Your 2023 Full Stack Of Promotional Campaigns Is Here. Opt into one, a quarter or the Full Stack to lock in your 2023 promotional plan. Automate These Key Selling Periods With Your AVBM Digital Strategy Team.

(For a full calendar view of each quarter, click below)

New Year New Look

National Program – Available to all members

1/7 – 1/17

Sign up deadline: 1/21/22

$1,750 Member Buy In 

Promo Details:
AVB Marketing’s New Year New Look event is your ticket to kicking off the New Year. Our team has put together a turn-key program with Serta and Beautyrest co-op approved creative. See below for program details!

Digital marketing package includes:
Google Search, Google Responsive Ads, Shoppable Landing page, Search Promo Ext, if on AVBM web platform + Web Banners

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AVB M President’s Day 

Buy More Save More Program – Brandsource Exclusive

2/11-2/20

Sign up deadline: 1/27/23

$1,750 member buy-in 

Promo Details:
Plug in during this heavy promo period with AVB Marketing’s President’s Day Sale. The Buy More Save More event is available to all BrandSource dealers, and is designed with multiple options for varying retailer needs including fully co-opable Serta and Beautyrest creative. See below for this program’s details and digital marketing packages.

Digital marketing package includes:
Shoppable Landing page, Search & Search Promo Ext, FB/IG In-Feed Video, Google Responsive Ads  + Web Banners

 

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AVBM Spring Into Savings

AVBM Exclusive Program – Available to all members

3/17-3/26

Sign up deadline: 3/3/2022

$1,750 Member Buy In

Promo Details: Step into spring with AVB Marketing’s Spring Into Savings Event. Our Digital Strategists put together this best-in-class advertising campaign to increase your brand awareness and grow both online and in-store sales.

Co-op approved Serta & Beautyrest creative available. See below for program details.

Digital marketing package includes:
Google Search, Google Responsive Ads, Shoppable Landing page, Search Promo Ext, if on AVBM web platform + Web Banners

Refresh For Less

AVBM Exclusive Program – Available to all members

4/24/21-4/30

Sign up deadline: 3/31/23

$1,750 Member Buy In 

$500 AVBM Match 

Promo Details: Consumers now use social media as a research tool to plan for home purchases big and small, and Social Media has become a pivotal channel for capturing your customer in the purchase funnel.

If you haven’t experimented with Social Media Advertising yet, now is the perfect time. Our Strategy team has put together a turn-key program for mattress retailers as well as co-op approved creative for Beautyrest and Serta.

Digital marketing package includes:
Google Search, Google Responsive Ads, Shoppable Landing page, Search Promo Ext, if on AVBM web platform + Web Banners

AVBM-R4L-SR-2022

CA Memorial Day

Customer Appreciation Program – Brandsource Exclusive

5/20-5/29

Sign up deadline: 4/22/22

$1,750 Member Buy In + $500 match

Promo Details:
The Customer Appreciation Event is available to all BrandSource dealers, and is designed with multiple options for varying retailer needs including fully co-opable Serta& Beautyrest creative. See below for this program’s details and digital marketing packages.

Digital marketing package includes:
Shoppable Landing page, Search & Search Promo Ext, FB/IG Video + Web Banners

AVBM-CA-MemDay-SR-2022

AVBM July 4th

AVBM Exclusive – Available to all members

6/25 – 7/4 (Rebate)

Sign up deadline: 6/3/22

$3,000 + $2,000 Member Buy In

Promo Details:
AVB Marketing’s 4th of July promotional event is your ticket to dominating this period. Our team has put together a turn-key program for Mattress retailers, as well as Serta & Beautyrest co-op approved creative. See below for program details!

Digital marketing package includes:
Shoppable Landing page, Search Promo Ext, FB/IG Video + Web Banners

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Summer Savings

National Program – Available to all members

7/21 – 7/30

Sign up deadline: 7/1

 

Promo Details: We’re back with another exciting promotional event created to maximize consumer engagement during the pre-Labor Day sales period. The campaign is available to all dealers. See below for this program’s details.

Digital marketing packages include:
Fully coopable – Serta, & Beautyrest creative. Shoppable Landing page, Search Advertising, Search Promo Ext, FB/IG Video + Web Banners

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AVBM Labor Day

Customer Appreciation Program – Brandsource Exclusive

8/26 – 9/4 (rebate)

Sign up deadline: 7/29

 

Promo Details:  The Labor Day Customer Appreciation Event is available to all dealers, and is designed with multiple options for varying retailer needs. Serta, & Beautyrest creative options. See below for this program’s details and digital marketing packages.

Digital marketing packages include:
Shoppable Landing page, Search ads, Search Promo Ext, FB/IG Video + Web Banners

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Fall Into Savings

AVBM Exclusive Program – Available to all member

9/30 – 10/09

Sign up deadline: TBD

 

Promo Details:
If you haven’t experimented with YouTube or any video format yet, now is the perfect time. Our team has put together a turn-key program for Mattress retailers to get your foot in the door on YouTube. Serta, & Beautyrest co-opable creative available. Even better: you don’t need your own YouTube account!

Digital marketing package includes:
Shoppable Landing page, Search Promo Ext, Youtube ad + Web Banners

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Black November

Brandsource Exclusive Offers

11/18 – 11/28

Sign up Dealine: TBD

Promo Details: We’re back with another exciting promotional event created to maximize consumer engagement during the pre-Black Friday sales period. The Black November event is available to all BrandSource dealers, and is designed with multiple options for varying retailer needs. Fully co-opable Serta & Beautyrest creative. See below for this program’s details and digital marketing packages.

Digital marketing package includes:
Shoppable Landing page, Search + Search Promo Ext, FB/IG Video + Web Banners

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Year End Savings

AVBM Exclusive – Available to all members

12/22 – 1/1

Sign up deadline: TBD

 

Promo Details: End the year strong with a new advertising tactic – Google Discovery Ads. We have a turn-key program for mattress retailers to ensure you dominate during this final 2021 stretch.

Digital marketing package includes:
Google Discovery Ads, Shoppable Landing page + Web Banners

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Hear From Our Members

Sign up for all of these Digital Marketing Campaigns!

We will reach out to confirm and clarify all campaign details.