2022 GE Promotions
Maximize exposure during key selling periods, taking consumers out of market ahead of your competition.
Opt Into one, a quarter or the Full Stack to lock in your promotional plan. Automate These Key Selling Periods With The AVBM Digital Strategy Team.
(For a full calendar view of each quarter, click below)
Q1 Promotions
Spring Into Savings / Buy More Save More: Presidents Day / AVBM Presidents Day
AVBM Spring Into Savings
AVBM Exclusive Program – Available to all members
3/11 – 3/27
Sign up deadline: 2/26/2021
$1,500 Member Buy In
Promo Details: Take advantage of the time change and getting rid of the winter blues. Step into spring with AVB Marketing’s Spring Into Savings Event. Our industry experts put together the best-in-class marketing strategies to increase brand awareness and grow both online and in-store sales.
Co-op approved GE creative. See below for program details.
Digital marketing package includes:
Shoppable Landing page, Facebook & Instagram Video, Shoppable Blog Post if on AVBM web platform + Web Banners
Refresh For Less
AVBM Exclusive Program – Available to all members
4/22 – 5/1
Sign up deadline: 4/8/21
$1,500 Member Buy In
Promo Details: Consumers now use social media as a research tool to plan for home purchases big and small, and Instagram has become a pivotal channel for capturing your customer in the purchase funnel.
If you haven’t experimented with Instagram yet, now is the perfect time. Our team has put together a turn-key program for GE retailers to get your foot in the door with Instagram Story Ads.
Digital marketing package includes:
Shoppable Landing page, FB/IG Story, Shoppable Blog Post if on AVBM web platform + Web Banners
CA Memorial Day
Customer Appreciation Program – Brandsource Exclusive
5/9 – 5/21
Sign up deadline: 4/22
$1,500 Member Buy In
Promo Details:
The Customer Appreciation Event is available to all BrandSource dealers, and is designed with co-opable GE creative. See below for this program’s details and digital marketing packages.
Digital marketing package includes:
Shoppable Landing page, Search & Search Promo Ext, FB/IG Carousel & Stories, GMB Post + Web Banners
AVBM Memorial Day
National Program – Available to all members
5/23 – 6/8
Sign up deadline: 4/22
$1,500 Member Buy In
Promo Details:
AVB Marketing’s Memorial Day promotional event is your ticket to dominating this critical first promotion of 2021. Consumers now use social media as a research tool to plan for home purchases big and small. Our team has put together a turn-key program for Appliance retailers with co-op approved GE creative. See below for program details!
Digital marketing package includes:
Shoppable Landing page, Search Promo Ext, FB/IG Carousel, GMB Post, Blog Post if on AVBM web platform + Web Banners
BMSM July 4th
Buy More Save More Program – Brandsource Exclusive
6/22 – 7/13
Sign up deadline: 6/3
Up To $1,500 Member Buy In
Promo Details: The Buy More, Save More Event is available to all BrandSource dealers, and is designed with co-opable GE creative. See below for this program’s details and digital marketing packages.
Digital marketing package includes: Shoppable Landing page, Search Promo Ext, FB Carousel, IG Infeed and Stories, GMB Post, + Web Banners
closed
AVBM July 4th
AVBM Exclusive – Available to all members
6/22 – 7/13
Sign up deadline: 6/3
$1,500 Member Buy In
Promo Details:
AVB Marketing’s 4th of July promotional event is your ticket to dominating this critical first promotion of 2021. Consumers now use social media as a research tool to plan for home purchases big and small. Our team has put together a turn-key program for Appliance retailers with co-op approved GE creative. See below for program details!
Digital marketing package includes:
Shoppable Landing page, Search Promo Ext, FB/IG Video + Web Banners
closed
Q3 Promotions
Summer Savings / Customer Appreciation: Labor Day / AVBM Labor Day
Summer Savings
National Program – Available to all members
7/21 – 8/10
Sign up deadline: 7/1
$1,500 Member Buy In
Promo Details:
We’re back with another exciting promotional event created to maximize consumer engagement during the pre-Labor Day sales period. The campaign is available to all dealers. Our team has put together a turn-key program for Appliance retailers with co-op approved GE creative. See below for program details!
Digital marketing package includes:
Shoppable Landing page, Search ad, Search Promo Ext, FB/IG Video + Web Banners
CA Labor Day
Customer Appreciation Program – Brandsource Exclusive
8/25 – 9/14
Sign up deadline: 7/29
Up To $3,000 Member Buy In
Promo Details: We’re back with another exciting promotional event created to maximize consumer engagement during the pre-Labor Day sales period. The Customer Appreciation Event is available to all Brandsource dealers, and is designed with co-opable GE creative. See below for this program’s details and digital marketing packages.
Digital marketing packages include:
Shoppable Landing page, Search Ads, FB/IG Video + Web Banners
Q4 Promotions
Fall Into Savings / Better Than Black Friday / Year End Savings
Fall Into Savings
AVBM Exclusive Program – Available to all member
9/29 – 10/19
Sign up deadline:
$1,500 Member Buy In
Promo Details:
If you haven’t experimented with YouTube or any video format yet, now is the perfect time. Our team has put together a turn-key program for Appliance retailers to get your foot in the door on YouTube. with Whirlpool co-opable creative available. Even better: you don’t need your own YouTube account!
Digital marketing package includes:
Shoppable Landing page, Search Ads, Search Promo Ext, FB/IG Video + Web Banners
Black November
Buy More Save More Program – Brandsource Exclusive
11/1 – 11/30
Sign up deadline: TBD
Up To $2,000 Member Buy In
Promo Details: We’re back with another exciting promotional event created to maximize consumer engagement during the pre-Black Friday sales period. The Better Than Black Friday Event is available to all BrandSource dealers, and is designed with appliance retailer needs co-opable GE creative. See below for this program’s details and digital marketing packages.
Digital marketing package includes:
Shoppable Landing page, Search + Search Promo Ext, FB/IG Video + Web Banners
Year End Savings
AVBM Exclusive – Available to all members
12/15 – 12/31
Sign up deadline: TBD
$1,500 Member Buy In
Promo Details: End the year strong with a new advertising tactic – Google Discovery Ads. We have a turn-key program for GE retailers to ensure you dominate during this final 2021 stretch.
Digital marketing package includes:
Shoppable Landing page, Google Discovery Ad – Gmail, Youtube, Google App,+ Web Banners
