2022 Promotions
Maximize exposure during key selling periods, taking consumers out of market ahead of your competition.
Your 2022 Full Stack Of Promotional Campaigns Is Here. Opt into one, a quarter or the Full Stack to lock in your 2022 promotional plan. Automate These Key Selling Periods With Your AVBM Digital Strategy Team.
(For a full calendar view of each quarter, click below)
Q1 Promotions
Buy More Save More: Presidents Day / AVBM Presidents Day / Spring Into Savings
BMSM President’s Day Day
Buy More Save More Program – Brandsource Exclusive
1/31 – 2/12 (rebate 2/10 – 2/12)
Sign up deadline: 12/31/21
$1,500 Member Buy In + $500 match
Promo Details:
The Buy More Save More event is available to all BrandSource dealers, and is designed with multiple options for varying retailer needs including fully co-opable Serta creative. See below for this program’s details and digital marketing packages.
Digital marketing package includes:
Shoppable Landing page, Search & Search Promo Ext, FB/IG In-Feed Video, GMB Post + Web Banners
2021 campaign results for members
$1mm add to cart value, 20k new site visitors, 17k goal conversions.
CLOSED
AVBM President’s Day
National Program – Available to all members
2/14 – 3/2
Sign up deadline: 1/21/22
$1,500 Member Buy In + $500 Match
Promo Details:
AVB Marketing’s Presidents’ Day promotional event is your ticket to dominating this period. Our team has put together a turn-key program for Appliance, Furniture & Mattress retailers, as well as Serta co-op approved creative. See below for program details!
Digital marketing package includes:
Shoppable Landing page, Search Promo Ext, FB/IG In-Feed Video, GMB Post, if on AVBM web platform + Web Banners
CLOSED
AVBM Spring Into Savings
AVBM Exclusive Program – Available to all members
3/18 – 3/27
Sign up deadline: 2/18/2022
$1,500 Member Buy In + $500 Match
Promo Details: Step into spring with AVB Marketing’s Spring Into Savings Event. Our Digital Strategists put together this best-in-class advertising campaign to increase your brand awareness and grow both online and in-store sales.
Co-op approved Serta creative available. See below for program details.
Digital marketing package includes:
Shoppable Landing page, Facebook & Instagram Video, + Web Banners if on AVBM web platform.
CLOSED
Refresh For Less
AVBM Exclusive Program – Available to all members
4/22 – 5/1
Sign up deadline: TBD
$1,500 Member Buy In
Promo Details: Consumers now use social media as a research tool to plan for home purchases big and small, and Social Media has become a pivotal channel for capturing your customer in the purchase funnel.
If you haven’t experimented with Social Media Advertising yet, now is the perfect time. Our Strategy team has put together a turn-key program for co-op approved Serta creative.
Digital marketing package includes:
Shoppable Landing page, FB/IG Video, Shoppable Blog Post if on AVBM web platform + Web Banners
CLOSED
CA Memorial Day
Customer Appreciation Program – Brandsource Exclusive
5/9 – 5/21 (rebate 5/19-5/21)
Sign up deadline:
$1,500 Member Buy In + $500 match
Promo Details:
The Customer Appreciation Event is available to all BrandSource dealers, and is designed with multiple options for varying retailer needs including fully co-opable Serta creative. See below for this program’s details and digital marketing packages.
Digital marketing package includes:
Shoppable Landing page, Search & Search Promo Ext, FB/IG Video, GMB Post + Web Banners
CLOSED
AVBM Memorial Day
National Program – Available to all members
5/23 – 6/8
Sign up deadline:
$1,500 Member Buy In
Promo Details:
AVB Marketing’s Memorial Day promotional event is your ticket to dominating this critical period. Consumers now use social media as a research tool to plan for home purchases big and small. Our team has put together a turn-key program for Serta co-op approved creative. See below for program details!
Digital marketing package includes:
Shoppable Landing page, Search Promo Ext, FB/IG Video, GMB Post, Blog Post if on AVBM web platform + Web Banners
BMSM July 4th
Buy More Save More Program – Brandsource Exclusive
6/22 – 7/13 (rebate available entire promo)
Sign up deadline: TBD
$1,500 Member Buy In + $500 match
Promo Details: The J4 Buy More Save More Event is available to all BrandSource dealers, and is designed with multiple options for varying retailer needs including fully co-opable Serta creative. See below for this program’s details and digital marketing packages.
Digital marketing package includes: Shoppable Landing page, Search Promo Ext, FB & IG In-feed Video, GMB Post, + Web Banners
AVBM July 4th
AVBM Exclusive – Available to all members
6/22 – 7/13
Sign up deadline:
$1,500 Member Buy In
Promo Details:
AVB Marketing’s 4th of July promotional event is your ticket to dominating this period. Our team has put together a turn-key program for Serta co-op approved creative. See below for program details!
Digital marketing package includes:
Shoppable Landing page, Search Promo Ext, FB/IG Video, GMB Post, Shoppable Blog Post if on AVBM web platform + Web Banners
Q3 Promotions
Summer Savings / Customer Appreciation: Labor Day / AVBM Labor Day / Fall Into Savings
Summer Savings
National Program – Available to all members
7/21 – 8/10
Sign up deadline: 7/8
$1,500 Member Buy In
Promo Details: We’re back with another exciting promotional event created to maximize consumer engagement during the pre-Labor Day sales period. The campaign is available to all dealers. See below for this program’s details.
Digital marketing packages include:
Fully coopable – Serta. Shoppable Landing page, Search Promo Ext, FB/IG Video, GMB Post + Web Banners
CA Labor Day
Customer Appreciation Program – Brandsource Exclusive
8/25 – 9/5 (rebate 8/27 – 9/5)
Sign up deadline: 7/29
Up To $3,000 Member Buy In
Promo Details: The Labor Day Customer Appreciation Event is available to all dealers, and is designed with multiple options for varying retailer needs. See below for this program’s details and digital marketing packages.
Digital marketing packages include:
Fully coopable – Serta. Shoppable Landing page, Search ads, Search Promo Ext, FB/IG Video, GMB Post, + Web Banners
Fall Into Savings
AVBM Exclusive Program – Available to all member
9/29 – 10/19
Sign up deadline: TBD
$1,500 Member Buy In
Promo Details:
If you haven’t experimented with YouTube or any video format yet, now is the perfect time. Our team has put together a turn-key program for Appliance, retailers to get your foot in the door on YouTube. Serta co-opable creative available. Even better: you don’t need your own YouTube account!
Digital marketing package includes:
Shoppable Landing page, Search Promo Ext, Youtube ad, Shoppable Blog Post if on AVBM web platform + Web Banners
Q4 Promotions
Black November
Brandsource Exclusive Offers
11/2 – 11/30
Sign up deadline: TBD
$2,000 Member Buy In + $500 Match
Promo Details: We’re back with another exciting promotional event created to maximize consumer engagement during the pre-Black Friday sales period. The Black November event is available to all BrandSource dealers, and is designed with multiple options for varying retailer needs. Appliance, Furniture, Mattress as well as fully co-opable Serta creative. See below for this program’s details and digital marketing packages.
Digital marketing package includes:
Shoppable Landing page, Search + Search Promo Ext, FB/IG Video, GMB Post + Web Banners
Year End Savings
AVBM Exclusive – Available to all members
12/15 – 12/31
Sign up deadline: TBD
$1,500 Member Buy In
Promo Details: End the year strong with a new advertising tactic – Google Discovery Ads. We have a turn-key program for Appliance retailers to ensure you dominate during this final 2021 stretch.
Digital marketing package includes:
Google Discovery Ads, Shoppable Landing page, Shoppable Blog Post if on AVBM web platform + Web Banners
Hear From Our Members
Sign up for all of these Digital Marketing Campaigns!
We will reach out to confirm and clarify all campaign details.
