Capture Consumer Attention To Drive A Desired Outcome
That’s the purpose of advertising and marketing. Attention. The key difference between traditional and digital is the ability to track the action off the advertising and then see the results in real time.
TV, Radio, Print, Billboards. What’s the commonality between all when determining the ROI? “I had a customer say they saw my ad.”
Search, Display, Youtube, Facebook & Instagram. What’s the commonality between all when determining ROI? Verified click action from an ad that generated a tracked result like, a call, chat, add to cart, purchase (in-store or online) or request for directions.
Because of that ability to show value, prove results and drive revenue, most businesses have shifted their traditional ad dollars to digital and never looked back.
But where should you start if you haven’t? Or what should you focus on if you are currently running digital ads?
THREE DIGITAL CHANNELS YOU MUST BE ON
- Google – The typical starting point of any consumer journey. Whether researching the differences between a product or finding the closest retailer, Google Search is the starting point for most purchases online and in-store.
- Social Media – 90% of consumers visit the Social profiles of a business before committing. Why? People care about the personality, integrity and mission their purchase will support.
- Your Website – The single most important digital asset a business has. With a properly merchandised website, effective Calls To Action and a mobile first UX, you are able to capture a Consumer’s Attention and earn the sale before your competition.
All of these should be working in concert towards the desired outcome specific to your business. And your ad agency partner should actively be reporting on these details of these efforts.
AVB Marketing focuses on full transparency from the start. Every dime and every click accounted for and reported on by your Account team.
Not sure where to start your digital marketing? Booking a Free 15 minute digital consultation with an AVB team member to learn how simple it is and how other retailers like you are winning with digital.
Already running digital marketing? Let’s have a quick chat around what a not for profit agency focused on your industry can do to support your current efforts.