How are you adapting to the world of social distancing? Were you ready for it, or have you been rolling with the punches to get your website set up in the past few weeks? Wherever you are in the process, there’s a good chance you’ve made at least a few adjustments based on customers’ needs right now. We’re here to help as much as we possibly can with this daily shifting environment, so here are some tips:
- Set up Custom Delivery, Add-Ons & Services
If your customer is shopping for a new French Door Refrigerator to store their hoarded pizzas, french fries, and chicken, do you think they are thinking about the water line they are going to need, or the installation process it’s going to take to get it up and running in their kitchen? Probably not. And you also probably don’t want to take the extra time to call them after the purchase and let them know they will in fact need these items and services, and that it will be a different cost than what they paid online.
So what’s the solution? Show those applicable add-ons and services on the product page right above the “add to cart” button. Boom. Your job is already done, and your customer feels better knowing everything will be taken care of. Even better, add each of your delivery options and prices to the checkout process!
- Add In-Stock Flags to Products
The last thing your customer wants right now is to place an order online for an appliance they really need fast, then you call them to let them know it’s not in-stock and could take weeks to get to them. Avoid the stress of that conversation by adding flags to the products in your catalog to let customers know what they can get quickly.
Our web platform simplifies the shopping process even more because consumers can use the catalog filters to see only those in-stock products. Or, you can set up a custom sort weight to display in-stock and available items first. Why send the consumer on an unnecessary man hunt? If you flag it, they will shop… or something like that.
- Have a Store Credit Card? Add It to Your Checkout Process!
If you offer in-house financing, like the BrandSource Citi Credit Card, you should definitely include that payment option in the checkout process. Your customer either already applied for the card and is ready to use it, or didn’t realize you offer it and will be displayed the option while checking out; that’s a win-win.
If you do offer customers the BrandSource Card as a payment option, we recently finished the testing process and are ready to add this payment option to your site today. All you have to do is let us know you’re ready, and we will do the heavy lifting.
We know this rapid change can’t be easy, and on top of figuring out how to manage it with your family and friends, you also have a business to focus on. So let us jump in and help where we can. Reach out to our team if any of these recommendations sound good to you. We’re here to help.